Give good customers a structured reason to remain connected after the first transaction with your small business. Using this principle lies at the foundation of a robust marketing structure, which is vital for revenue generation success.

The second sale becomes more likely when the first customer experience creates a reason to continue the relationship. That must be the focus of every small business owner and his team. Many businesses invest heavily in winning a customer and remarkably little in determining what happens after the purchase. The transaction closes, communication slows, and the customer eventually becomes someone another company is free to reacquire. Build retention deliberately. 1. Deliver the promised value: ensure the first experience matches what sales and marketing led the customer to expect. To Read more about the other 3 steps and starting your 90 Day Product, Sales & Profit Machine is your entry to entrepreneurial prowess visit Insight Emporium on Patreon.com

Stop waiting for "done" to start finding your people. Build the product and the audience together, one page at a time. 90 Day Product, Sales & Profit Machine is your entry to entrepreneurial prowess. Learn more and get your bundle at Insight Emporium on Patreon.com #smallbusiness, #startup, #sales

Some small businesses need sustainable sales to make their operations successful. That's the reason I prioritize improving my sales with the support of Engineered Revenue Systems at Skool.com

Strong sales numbers matter considerably less when cash arrives too slowly to fund the work required to produce the next sale. A sale becomes operationally powerful when the business can convert it into usable cash at the right time. A profitable-looking business can still experience severe cash pressure. Revenue may appear on reports while customer payments remain outstanding, inventory consumes money, projects require expenses before completion, and bills become payable before cash arrives. Learn more at Insight Emporium on Patreon.com