Link to Loom https://loom.com/share/13f3858f5e514210873078a3c625d192 ------ 1. Calculate Breakeven ROAS 0:10 - Determine your profit margin for the average order. - Use this information to calculate your breakeven ROAS, which will serve as a benchmark for scaling your ads. 2. Verify Tracking Accuracy 0:55 - Check if the tracking on your website is correct. - Ensure that the numbers reported in your ad account are accurate, especially since the website is not on Shopify. 3. Assess Scaling Potential 1:05 - With the breakeven ROAS calculated, evaluate how far you can scale your ad budget. - Gradually increase the budget on the successful campaign. 4. Optimize Video Ads 1:32 - Focus on the video ads that are performing well. - Increase the budget speed on the retargeting campaign that utilizes these videos. 5. Launch Prospecting Campaigns 1:48 - Create at least one new prospecting campaign using the same successful videos. - Avoid changing any catalog ads that are already performing well. 6. Monitor Order Fulfillment Capacity 2:11 - Ensure that your capacity to fulfill orders is sufficient to handle increased sales. - Aim to scale to higher sales targets, such as $90K, if feasible. Cautionary Notes - Ensure that all calculations for breakeven ROAS are accurate to avoid overspending on ads. - Monitor the performance of ads closely after budget increases to ensure continued effectiveness. Tips for Efficiency - Regularly review ad performance metrics to make informed decisions on scaling. - Keep track of changes in profit margins to adjust breakeven ROAS calculations as needed. - Use A/B testing for new prospecting campaigns to identify the best-performing ads quickly.

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