Ads are not the same as they used to be a couple of years ago. A lot of eCom founders who feel like prices and transparency get worse every year. That’s why Carl talked with Sebastian Szalinski (who is THE guy when it comes to eCom scaling with ads in Germany) about the 3 biggest levers for 2025. Most of the advice people give when it comes to questions of leverage is quite generic. Like „deeply understand your audience“ or „focus on LTV“. That always sounds easy and obvious in theory, but it lacks real life context. That’s why Carl and Sebastian share 3 major case studies, who have successfully implemented the levers they talk about in this video:

His his newly released YouTube Video Carl answers the most frequent questions about CRO in order to become more profitable. If you have any more questions about CRO let us know in the comments!