Purpose This document establishes the current working Men Thrive ATL sales funnel. The funnel is designed to test market interest, build a permission-based audience, validate the 40-Day transformation process, create measurable participant outcomes, and develop sustainable earned-revenue pathways without overbuilding before test data exists. 1. Official Funnel Architecture ATTRACT & ENGAGE → CONNECT → TRANSFORM → TRANSFORM TOGETHER → ACTIVATE Stage Offer Validation Price Purpose Primary Next Step Front End Foundational Leadership content, men's questions, speaking, social content, THRIVE assessment/free resources Free Create interest, identify needs, earn permission and capture source data Join the Community 1. CONNECT Men Thrive ATL Community Free Build relationship, trust, connection and ongoing engagement Begin the 40-Day Transformation 2. TRANSFORM 40-Day Transformation for Men $29 presale / $39 launch Core self-guided transformation process Join a Leader-Led Group 3. TRANSFORM TOGETHER Leader-Led 40-Day Transformation Group $99 pilot Facilitation, accountability, brotherhood, application and measurable completion Apply for / attend Activation Weekend 4. ACTIVATE Transformation Activation Weekend — 3-Day Men's Retreat $497 founding rate Immersive application, alignment, brotherhood and personal Activation Plan Continue engagement and deploy the plan