Quick one today but something I wish someone had told me earlier. When I had one account I knew my top fans. Like actually knew them. Knew who tipped on Tuesdays, who needed a personal reply to convert, who was good for $100+ PPV without hesitation. When I went to two accounts that knowledge disappeared overnight. Not because the fans changed. Because I had nowhere to put that information that wasn't inside my own head. The fans who spend the most money are almost never the loudest ones. They don't message every day. They don't beg for attention. They just quietly open every message you send and buy almost everything until one day they don't, and by then you've already lost them. Three things I track on every fan now no matter what. 1. Total spend to date Not just this month. All time. The guy who spent $8 last month but $340 total is a completely different conversation than someone who spent $8 last month and $12 total. 2. Last interaction date If a fan hasn't heard from us in 7+ days, they need a message. Not a mass blast. A personal one that references something specific. This alone recovered probably $600-800/month I was leaving on the table. 3. What they've bought vs what they haven't Some fans buy PPV every time. Some only tip. Some only subscribe and never spend beyond that. Knowing which category someone is in changes how you talk to them completely. None of this is complicated. It's just data. The problem is most people are trying to keep it in their head. How are you guys currently tracking your top fans? Spreadsheet, notes, memory? Drop it below no wrong answers, genuinely want to see where everyone's at.

Let’s make this the best year in OFM for you. Not because you want to, but because you have to. The industry is changing fast, and you need to adapt and outperform the competition. I’m here to help those who want it badly enough, so hit me up if you have questions or need guidance. I took some time off to focus fully on the business and I’m coming back with more knowledge, clearer systems, and stronger strategies to improve. Let’s fucking go.

been thinking about this a lot lately honestly. I talk to a ton of guys in this space some just starting out, some who've been at it for a while and there's a pattern I keep seeing with the ones who stay stuck. It's not their model, it's not their pricing, it's not even their chatters. It's that they're running everything from their head When you have one account it works fine. You kind of just know your fans. You remember who tips, who needs attention, who you haven't heard from in a while. But the second you try to grow? That system falls apart. Because your brain wasn't built to track 3, 4, 5 accounts worth of data at once. The guys I've seen actually scale like properly scale they all made one shift. They stopped winging it and started having a repeatable process for everything. Doesn't have to be fancy but something When you have that? You can hand things off. You can onboard faster. You stop dropping the ball on fans that actually have money to spend. Without it you're just working harder and harder for the same result. Anyway if anyone wants me to break down what that actually looks like in practice for a small agency, drop a comment. Happy to do a full post on it if there's interest or just share my 2 sense i guess

Claude vibe coded an Apify scraper to pull 11,728 OF creator records in an hour. Outreach has never been simpler than it is today. I now have an Airtable of 30K OF creators with their socials...next step is to analyse each creators' social activity, identify what can be improved and create a bespoke video with the offer. I'm aiming to automate that entire process using Heygen and Elevenlabs. If this was a useful insight - hit the like button so I can get to L2 :)

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