One was from inbound, the other from outbound. Both whales. Our sales guy Callum has implemented some really cool tactics that have opened my eyes. Watch this space, gonna try and get him to do some training for this community D Ps Keep going folks. Don’t give up

Inbound lead just came in. Scheduling the coffee date this week. 20 location ‘niche’ (sorry I can’t share!) What we have learnt so far 1. Spend a lot of time on the list… I mean a lot of time. 2. Be tenacious with the follow ups Will be posting later some learnings from my sales guy. Keep going peeps

Video coming tomorrow... So many golden nuggets 1. Spend TIME getting your list as perfect as it can be. Manually go through and check every entry. It doesn't matter how good the ROYA offer is, if the money bag is ending up in the wrong hands, its not gonna work. The LIST is the most important part of this whole exercise 2. "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies" - it is required reading for us. 3. If you are hiring a sales person to do this, then STILL as the business owner make the first lot of calls yourself so you can feedback 4. Personalisation - Cedric's Napoleon outreach training we offer is killing it with personalisation. We can also do this with our letters 5. Don't give up. This will take time to get dialled in. Iterate on each mailing. When it gets dialled in, Direct Mail is GRAVY Plus more! Stay tuned for the replay, thanks @Alan Cotter

Anyone else here in SoCal and want to do a meetup (Zoom or in person)?

I have received the bank bags! Now am working on the list, My initial plan was to get the first mailing out this week but forgot I had a load of work for retainer clients (Monthly reporting & planning), so didn't get as much progress as I would have liked. Next week is list & letter week (And hopefully mail!). Is there any advice on the best day of the week to mail? I'll be sending within LA, so likely arrive within 1-2 days. My thoughts are to post on either Friday or Monday, so they get them mid-week & I can follow-up without the weekend slowing things down.