Not as a tactic. Not as a funnel. Because I genuinely believe everyone should understand how to sell. Nothing happens in a business until something is sold. And sales, at its core, is communication. The problem is, most people were never shown how to do it properly. They rely on instinct, guesswork, and experience — and hope it works. Sometimes it does. Most of the time, it doesn’t consistently. SalesCraft™ is the structure behind it. A way to turn conversations into something repeatable and predictable. So I’ve put the whole thing out there. If it helps you, great.If you ever want help implementing it inside your business, reach out.