@Ben Bode I love the simplified way you put it, often I try to overexplain to clients and end up talking myself in circles, so it's great to hear you write my concept in such a short hand way, super helpful!

I feel like the first sentence is a little redundant since it feels like we're repeating what the audience already knows from the title. I feel like you could make the beginning stronger by building up your own authority on the subject immediately or by emphasizing the frustration of the viewer, who is most likely clicking on your video because they've either tried everything or they're overwhelmed and don't know where to start. It's not bad though! I would say that's the biggest critique, just meeting the audience where they are at and understanding the mind state of someone that would be clicking on your video.

@Bobby Kawecki I'd swap it with something that tells the viewer why the should listen to you, specifically, or an anecdote that connects to the viewer's current experience.

I feel like there's a lot of niches that either never embraced that style or entirely removed that style from their content. You can definitely see a refreshing shift to lower budget, more personality focused content. For instance, did you see that guy that blew up recently by just recording his shifts at 7/11? He got like 200k sub in a month. There's also a lot of travel and city living niches that focus on clean edits and a calm pace with some simple storytelling. It almost feels like vlogging is making a comeback as well? Like, there's been a major influx of creators in the past few months who do eating challenges for a week that are essentially just vlogs, like Sir Yacht and Killdozer that are calm and personality focused. I do wonder if there's an element of calmness that people are finding comfort in with them. I think everyone feels like the world is a bit crazy right now, so maybe they need something a bit calmer. I would love to check out their analytics and see if their age demographics line up with our most stressed populations, like those in college, or those that are of working age before a major career shift, essentially those people who may feel like they're balancing too much in their lives. It also could be that trends are cyclical, so like fashion, things come back around. They have historically always done this. So maybe this is the same? Maybe we're coming back to a golden age of YouTube and maybe in a few years we'll circle back to the edge lord mid-2010's and soon enough we'll be back to the explosive and over-edited 2020's. We'll have to wait and see. Although it does seem like in general people are preferring a simpler life, they're swapping their smart phones for simple phones, going back to vinyl records, monitoring their screen time, delving into physical media, etc. Maybe people miss the old days or maybe they just yearn for a simpler life. Again, we'll have to see. Although, I think it's, both, a mix of cyclical trends and wanting calmness in at least one area of their lives personally.

True, most of the time it's just getting a different perspective and seeing where you're not understanding your audience and how you present yourself to them.

Really depends on the niche. I have a new client I'm beginning to manage at one of the agencies I work at and she's in a niche within real estate. So not real estate but a very specific sub category. It's a small niche, where she's teaching this topic. She's been at it for 15 years now, hundreds of videos and frankly there's just not enough topic to make a channel around. Really stretching it, there may be a video a month there, BUT I recommended to her that she's starts focusing on ad production with a series of 12 actual videos a year or one a month, so people can see her authority on the subject when they visit her channel. Kind of like Charlie Morgan if you've ever seen his stuff. As a teaching concept it's very valuable to people, but as a YouTube niche, it cannot consistently produce good content, hence putting a focus on customers and not viewers. So, my biggest piece of advice would be to look at their niche. Is it too small, is it TOO niche, we always hear about niching down but that can go too far sometimes, is it viable at all? Sometimes we try to Sudoku a bunch of broken parts together, but it may be easier starting over than fixing every individual part of a channel. Additionally, having a massive amount of failed videos, just from a viewer perspective, looks like the creator doesn't really know what they're doing or they don't have authority to speak on the subject. While it's true that some channels can do 180s it really depends on the niche. Is it gaming? Sure, no one cares about a huge back catalogue, but if it's anything having to do with knowledge, teaching or authority, I would start over or hide all of those failed videos at the very least to maintain strong footing with the audience.