Less shiny, more fundamentals.
As a coach, consultant, or service provider, you sometimes come across "advanced" sales techniques or advice that seem unnecessarily pushy and opposed to one's own personal values. Gurus and trainers who bank on flashy and show boaty scripting on social media that makes even the most seasoned professionals cringe often rely on your potential lack of knowledge and understanding of what fundamentally makes a sale work. When in reality, most individuals who sell and sell well rarely rely on ego-boosting, ultra-manipulative, arm-twisting tactics. This is where having a firm understanding of sales fundamentals really comes into play. Allowing you to not only know WHAT to say but WHY to say it and effectively navigate your way through a sales call that effectively enables you to win more deals regardless of what a prospect, customer, or buyer gives you on the call. I know I've seen and tried my fair share of social media sales advice, but what have you all heard and tried, and how has that impacted your calls?