Most store owners pick $50 or $75 because it sounds right. But your customers are already showing you the real number. Here's how to let the data decide: 1. Graph your order history Plot your orders by value over the last 90 days. You'll see natural peaks where customers tend to land. These clusters reveal spending comfort zones you didn't set... they emerged on their own. 2. Find your abandonment cliffs Pull cart abandonment rates by value. Look for sharp drops at specific price points. That's where your current threshold creates friction that kills conversions. 3. Watch what gets added last Check which products appear in carts just above your threshold. Stickers, samples, cheapest items in your store? That's customers telling you the threshold feels arbitrary. They're buying stuff they don't want just to hit the number. 4. Test at natural pile-up points Run threshold tests where orders already cluster. But don't measure AOV alone. Profit per visitor tells the real story. A lower threshold with higher conversion often wins. Your data already has the answer. You just have to ask the right questions.