@Zach Burger if you see the dates of my videos you will see that Consistant posting has nothing to do with it. The honest truth is the only thing that matters is that you serve music people want. My first music video as PTR dropped in January. It had 27,000 views in the first 24 hours. Why? It was an artist Malawian’s knew and wanted more from. I signed him so he could have the financial backing he needed to achieve the success he deserved. We created a good music video, hyped it on social media and on local radio and television. Also, he has about 150k followers on Facebook before is I signed him. I started my label with him because he was established, respected, and underserved by the music industry in Malawi. He drops his first LP under PTR in November. He will blow up, partly because of the anticipation, partly because the music serves, and definitely because the artists in Malawi are also his fans and the best of the best in Malawi agreed to do collabs with him on his first album. I’m being honest here. I leverage the work others have done, those that have proven themselves, and then invest in their success to help them get local and international recognition. If you’re starting from scratch as an independent musician, the best thing you can do is play live and leverage social media…but I don’t believe the hype online that suggests you need to do gimmicky crap to get attention. You need to earn your audience. My advice, figure out what story you want to put out there, be consistent with your persona and your story. See if it resonates. Accept feedback. Don’t be afraid to pivot. I believe authenticity is actually craved in this world of social media and now AI. Not sure this helps, but I hope it makes sense. Feel free to dive deeper into it. I’m here for it.