The craziest part? It’s not what you think. This isn’t about hype. It’s about the ONE thing that actually moves people to say YES. PRIME MOVERS!!! 👊🔥 Okay… this is WILD. I just recorded a brand-new episode of The Russell Brunson Show where I break down some of the most powerful lessons I’ve ever learned about sales… …and it came straight from the guy known as THE WOLF OF WALL STREET himself — Jordan Belfort. Now before you roll your eyes and think “Wait, what??” 👉 This isn’t a hype-fest. 👉 This isn’t about tricking people. 👉 This is about one thing: CERTAINTY. Because here’s the truth: People don’t buy when they understand. They buy when they FEEL your certainty. 🎙 In this episode, I unpack: ✅ The surprising mindset Jordan taught me that every closer needs to master ✅ Why the most dangerous place in sales is neutral energy ✅ The real reason people don’t buy (and how to shift it instantly) ✅ And how to close with total conviction — without feeling “salesy” This isn’t theory. This is what I’ve applied on stage, on webinars, on sales calls, in funnel videos — and it works because certainty is contagious. 🎧 Listen right here before your next pitch or webinar:👉 What I Learned About Sales From The Wolf of Wall Street 🔥 YOUR NEXT MOVES: 1️⃣ Subscribe to The Russell Brunson Show — we’re just getting warmed up 2️⃣ COMMENT: “CERTAINTY CLOSES” if you’re ready to raise your sales leadership to the next level 3️⃣ TAG a closer, team member, or entrepreneur who needs this episode TODAY Here’s the truth: You don’t need better scripts. You don’t need more tricks. You just need to be the most certain person in the room. Because when you bring belief…When you bring conviction…When you speak like you KNOW the outcome…

1️⃣ Awareness (introduce your product) 2️⃣ Engagement (social proof + UGC) 3️⃣ Conversion (retargeting magic)Mix them right = stable sales. 💭 Which ad type gives you the most trouble?

Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!