Everybody expects pumpkin to own fall. But the data is telling a slightly different story. Right now, apple, caramel, cinnamon, brown sugar and maple are showing some seriously strong fall momentum. Here’s what caught my attention: • DoorDash reports caramel, apple and cinnamon as its three most-ordered fall flavors—ahead of pumpkin. • Brown sugar orders are up 58% year over year. • Yelp searches for maple latte are up 65%, while searches for salted maple latte jumped 591%. • Google Trends shows “caramel apple iced coffee” reaching an all-time high. And brands are responding. McDonald’s introduced Caramel Apple Pie as its seasonal coffee flavor this year instead of its longtime pumpkin spice. Trader Joe’s is leaning into Maple Butterscotch Blondies, Apple Pie and Apple Cider Donuts. ALDI is rolling out Apple Pie, Cinnamon Coffee Cake and Apple Cider Coffee Cake flavors. WHAT DOES THAT MEAN FOR A HOME BAKER? It does not mean you need to abandon pumpkin. It means there may be a much bigger opportunity than simply putting pumpkin spice into everything. If I were developing products right now, I'd be looking at combinations like: 🍎 Caramel Apple Crumb Cake 🍁 Salted Maple Apple Cookies 🤎 Brown Sugar Apple Butter Loaf 🍁 Maple Butterscotch Blondies 🍎 Apple Cider Streusel Muffins 🤎 Brown Sugar Maple Pecan Cookies The Insider takeaway: Watch the flavor family, not just the individual trend. Apple + caramel + maple + brown sugar + warm spice gives you dozens of ways to create something that feels unmistakably fall without looking exactly like everyone else's pumpkin menu. That's the opportunity I'd be paying attention to right now. Keep your eyes on the Recipe Index - I'll be adding something soon!

WELCOME 💗 READ FIRST ‼️ Welcome to Bakers Insider — where we take the guesswork out of building your home bakery: what to sell, how to sell it, and how to turn what you bake into actual income. If you can bake, but the business side sometimes has you wondering what the heck am I supposed to do next? — you're in the right place. 🆓 FREE Your Free membership gives you access to the Bakers Insider community, where you can: • Ask questions • Share wins • Talk bakery business with other bakers • Access select free resources inside the Classroom ⭐ PREMIUM Premium unlocks the full Bakers Insider Classroom PLUS 3–4 NEW Insider Drops every month, including: • Recipes + sellable product ideas • Marketing + sales resources • Business tools + strategies • Seasonal selling systems • Done-for-you resources designed to help you actually put the ideas into action 🗺️ WHERE DO I START? Head to the Classroom tab above to find your resources. Then come back here and introduce yourself! 👇 Tell us: 1. What do you sell? 2. What's the ONE thing you'd most like help with in your bakery right now? I'm so glad you're here. Welcome to Bakers Insider. 💗

If you've been looking around Bakers Insider and wondering exactly what you get when you upgrade to Premium, here's what's waiting for you as of September 6, 2026. And this is just the starting library. New Insider Drops will continue to be added. 🍂 FALL VIBES 2026 À la carte value: $19 A 30-day fall selling plan designed to help you actually sell the season, instead of just adding pumpkin and apple to your menu and hoping people order. Inside you'll find daily selling and promotional ideas, seasonal product inspiration, marketing strategies, content ideas and a plan for turning fall into actual bakery sales. The problem it solves: “I know fall should be a great sales season...but what am I supposed to sell and post every day?” 🔮 THE SPELLBOUND COLLECTION À la carte value: $37 A complete, ready-to-sell specialty cookie collection featuring four fully developed flavors: Midnight Margarita, Amas Veritas, The Curse and The Aunts. You're getting the recipes, flavor modifications, fillings, toppings, finishing instructions, tested bake times and weights, multiple product formats, packaging ideas, customer-facing materials, marketing assets and the strategy for turning four cookies into a premium cookie flight experience. The problem it solves: “I want those creative, show-stopping products people get excited about, but I don't have the time or money to develop and test an entire collection myself.” 🤎 THE BOUJIE BIG FAT STREUSEL À la carte value: $27 This is WAY more than a streusel recipe. You're getting the complete Big Fat Streusel dry mix formula plus the system for turning it into a sellable retail product in your bakery. That includes flavor modifications, packaging and portion guidance, customer use ideas, recipe/instruction card concepts, merchandising ideas and strategies for increasing the perceived value of something you can batch and package ahead of time. The problem it solves: “How can I add another revenue stream without adding another labor-intensive baked product to my workload?”