If you only do one thing today, do this. Go to the Start Here category and introduce yourself. Tell us where your property is, or if you are still planning. Share one challenge you are facing right now. Keep it simple. One paragraph is enough. That is step one. Step two, after you post, comment on one other introduction and offer one helpful thought or question. That is it. You do not need to read everything. You do not need to understand the whole room. You just need to show up once. Momentum starts small.

So this happened again last week. ✨Guest arrives. Can't get in. Calls me panicking because "the keypad isn't working." I walk them through it over the phone. Takes 90 seconds. They get in. Crisis averted. But here's the thing: this is the second time in three weeks. My first instinct? "Ugh, people don't read." My second thought, the more honest one? "Or maybe my instructions suck." I went back and looked at my pre-arrival message. It says: "Use code 1234 on the keypad to unlock the door." Sounds clear, right? Except I'm realizing now that not everyone knows you have to press the lock button after entering the code. Or that you need to wait for the green light. Or that you don't turn the handle until you hear the click. I know all this because I use the keypad every day. But to a guest who's never seen this model? My "clear" instruction is full of gaps. 📌 The fix: I'm rewriting my keypad instructions today with actual step-by-step clarity. And honestly, I'm wondering if a short video would just solve this entirely. Like a 20-second clip showing exactly what to do. No guessing. No panicked calls. But I've also heard video instructions can feel like overkill for simple stuff, and some guests prefer text they can reference quickly. ❓Question: Do you think a quick video explaining keypad entry is worth making, or is that overcomplicating it? And if you use videos for anything, what's actually worked for you?

I saw in another Skool, a post asking ChatGPT the following question: "Knowing everything you know about me and my business can you make me a caricature?".

Something interesting I’ve noticed lately: I actually have a good number of returning guests. Which sounds great… but here’s the honest part: I’m not 100% sure why they come back. Is it the systems?The messaging tone?The property design?The location?The simplicity?The fact that nothing feels chaotic? I didn’t intentionally design for “repeat guest strategy” in the beginning. I was mostly focused on clarity and smooth experience. So now I’m trying to reverse-engineer it. Instead of assuming it’s random, I’m asking:What signals are guests responding to? And I think that’s an important shift — not just celebrating results, but understanding them. If you have returning guests, what do you think makes them come back? And if you don’t — what would you want them to say about their stay that makes them return?