If you don't have attention, you don't have a business. You just have a product sitting in the dark. Most of us claim we have a "traffic problem." But usually, we just have an input problem. Alex Hormozi has a brutal rule of thumb for this. He says that if you are under $1M/year, you should be spending at least 4 hours a day on getting attention (Content, Outreach, Paid Ads). 4 Hours. Every Single Day. Because nobody even knows you exist yet. If you look at your calendar right now and you see 30 minutes of posting and 7 hours of "busy work," you don't have a traffic problem. Gary Vee recently dropped this line: "Whatever you think you do for a living is actually secondary. The primary thing you do for a living is make content for social networks." The Fix: Stop treating content as the thing you do "when you have time." And make getting traffic THE priority. Or you will never grow.

If you’re creating content, you don’t need a studio full of gear. Here’s the simple setup I recommend and that I use right now 👇 (these are NOT affiliate links btw) 1️⃣ Audio-Technica ATR2100x https://a.co/d/9v9OC6O Best for: - Podcasts - Sit-down videos - Talking head YouTube content - Long-form recordings This is your main, professional sounding mic. USB + XLR means you can plug straight into your computer now and it just works. It’s a dynamic mic, which means it picks up less echo and room noise compared to a condenser mic (like a Blue Yeti). I actually sold my $400 SM7b and $200 Preamps because this mic isn't too far off from soundling like it AND it's much easier to setup. AND it comes with a stand. 💰 Price: ~$70 2️⃣ Hollyland Lark A1 (Wireless) https://a.co/d/b8uNjs3 💰 Price: ~$30 Best for: - Lives - Shorts (TikTok / Reels / YouTube Shorts) - Walking & talking videos - Mobile content Wireless is king for fast content. Plug the receiver in your phone. Clip it on, hit record, go live — no desk, no cables, no friction. AND this thing sounds as good if not better than wireless mics 5x its price that I've tested. Foam Windscreen https://a.co/d/ae3ykT0 Best for: - Reducing popping sounds - Cutting breath noise - Cleaner audio overall Cheap, boring, but worth it. Any Sm58 style foam mic cover will do. 💰 Price: ~$2–5 Bonus tip Shure Mv7+ https://a.co/d/81LemWj Pretty much as good as it gets for USB podcast and sit down mics. You won't have to upgrade for a long time (Until you start going down the audio interface route)

Which of these is the biggest thing holding you back from creating more YouTube videos or short-form content?

I have had quite a few people ask me about using Zoom this week. I do recommend using something like Streamyard or Squadcast or Riverside because you will get much more stable videos, but I am also a firm believer in using what you already have. If you do stick with Zoom, here are a couple tips to make it better. First, you have to have the Pro version or better. Go to Zoom's Web Portal. Click Account management. Account Settings. Choose meeting HD quality. AND Go to recording. Go to advanced cloud recording settings. Choose optimize recording for 3rd party video editor. Also Have record a separate audio file for each participant ON. I would also turn off the zoom audio noise removal off and remove the noise after with Auphonic. It does a better job imo. If everyone is wearing headphones, turn off echo cancellation too. Stereo audio off. Original audio for musicians on. High fidelity music mode on. (Turn off if you start to lag) Zoom has changed a lot since I used it awhile back. If for some this looks different or doesn't apply, let me know so I can fix this.