Hey guys! I am just joining the group. A little background. I am from Oklahoma where I started my path to athletic training as the athlete that found my way in the training room every year with injuries. After a college baseball career, I did my masters program at the University of Central Oklahoma (met @Jenna Doggett there) and graduated in 2020. Since then I spent 5 years in the secondary school setting ranging from 6a to 4a in size. I transitioned to the college setting in 2025 where I am currently working primarily football and softball. I am also current president of the OATA and sit on the board of directors for MAATA. I’m here to be a better clinician and find ways to be able to use my skills to supplement my income outside of my primary job.

Interested to see what everyone's favorite AT stuff is out in the ethos? IG Page, TikTok, FB Group, Podcast, Youtube Page. Would love to see what everyone is getting the most value from?

I just added a new course to the Classroom: Social Media, Editing & AI Playbook. Why I built it: I run CD Elite by myself. Nobody else edits my videos, writes my captions or answers DMs at 11pm. Social media is where most new clients and Hub members find me, but doing it well was taking hours I’d rather spend on patients. So I built a system and use Claude as my strategist, editor and content assistant. It doesn’t make up my content. It turns the work I’m already doing into posts. What’s inside: - What 200 of my posts showed: real numbers on what drove follows and saves, and what flopped - The strategy: two content lanes, the format library, weekly mix, hook system, and the clinical credibility standard - The reel edit, step by step: hooks, cuts, captions, sound, safe zones, and a checklist before you post - Setting up AI: brand rules, turning YouTube videos into a plan, and pulling clips from calls you’re already on - The daily system: a daily content plan, plus how to turn comments into DM conversations - Case study: a 6-second reel that brought in 160 followers - 16 copy-paste prompts for every step A few things my own data showed me: - Watch time was the dividing line. Reels averaging 13+ seconds watched had a median of 47,514 viewers. Every other group was under 650. - My best reel (peroneus tertius) reached 189,320 people and sent almost nobody to my DMs because it had no ask. - 76 scheduled posts with one-line captions averaged 11 viewers each. Volume without packaging gets you nothing. You don’t need to be technical, and you don’t need a new subscription. Everything runs on Claude and the apps already on your phone. Where to start: Classroom → Social Media, Editing & AI Playbook → “Why I built this.” Then run Prompt 12, “Audit your own posts.” It’s the most useful thing I’ve done for my social media. Comment below: what’s your biggest roadblock with posting? Time, ideas, editing, or turning views into clients? I’ll point you to the section that fixes it.

I’m going to be available to strongman athletes at the Official Strongman Games in Florida next month. I’m wondering how I want to market my services? I’ll be at an Airbnb so treatment pre, post, and during the competition. It’s a 3 day event with almost 400 athletes! Do I offer packages? Timed sessions? I’m open to any and all ideas!

Posted this on @atbiz_ would love to know your opinions also. I think there should be more athletic trainer owned businesses covering these sporting events.