I've been running FB Lead ads and have over 300 downloads, which is great. But I have encountered two problems: 1. I'm using BookFunnel, and Facebook isn't seeing/counting the lead results from BookFunnel. I used my pixel #, and picked "leads" for both BookFunnel and Facebook. Should I use a different category than leads? 2. After running for two or three days, my FB lead ads stop running. This has happened twice. (I duplicated the ad & made some tweaks so the second ad was slightly different.) Do they stop running because FB isn't recognizing that the ads are delivering the results I want? Or could it be something else (I've looked all over my admin pages for any messages that my ads are violating anything, but it says I'm within the guidelines/no reports). Suggestions? Please and thank you!

For the past year, I've been working toward launching a reader magnet. And of course FB would change right as I'm launching it. So--here's what's happening. I set up the FB pixel. I'm using PixelMySite to insert the pixel. I'm using a MailerLite embedded form. In two days, I've had 9 signups on my WordPress website, but ZERO actions or results reported by FB. 66 outbound clicks for $15.51. (I doubt those signups are from social media, but that's a possibility.) I read that I'm supposed to insert html code to tell the pixel what page action is the trigger, and I have no way of doing that. The theme I'm using is an Elementor theme, and they block the header/footer edits unless you pay them a fortune. I could try the PRO (pay for) PixelMySite, but I'm not sure that would fix the problem. I don't want to send the FB lead directly to BookFunnel because I want the legal record of boxes checked on Mailerlite that the subscriber is (1) signing up for my newsletter, (2) understands their data is processed in the US, & (3) that they are over 18 (I use 3 separate boxes). Is there a video or help you can provide on how to make the FB pixel work properly on a WordPress website with a Mailerlite embedded form? Or should the pixel be added to the Mailerlite embedded form? Is that my mistake? Please and thank you!

Hi everyone - I'm trying to revamp my FB ads after a few months break. I have a Shopify store to which obviously I run sales ads, but I also run traffic ads to my translations because those are all in KU in their respective foreign markets. My question is this: A person who taught me how to set up my Shopify store and who has generally given me solid advice is now recommending that if I don't have a separate FB ad account for my sales ads and a separate one for traffic ads, that it's going to mess up the new FB algos and AI. Having a separate ad account for sales vs traffic seems like one more organizational headache, and I haven't seen anyone else saying this is necessary, but thought I'd check here if folks have heard anything like this? According to this person's information, the new FB Andromeda system will have its data polluted if the objectives in a single ad account are mixed?!?

If you haven’t checked it out yet, Midjourney’s new video function has just made it so much easier to create your own book trailers. Pretty amazing stuff.

Really enjoyed 4 Pillars. Question: do you have an updated read-thru spreadsheet where we can include print sales in addition to ebook sales? Please and thank you!