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1 contribution to The Agency Journal
⚡Less Friction
Anyone out there use Facebook Instant forms? I did not really realize they were even a thing until last night, and it has me switching things up. You probably hear the term "friction" a lot in business, and it is something you want to minimize at all costs. Well, my plan was to run a FB ad where someone would hit "Learn More" which would then send them to my website to fill out some questions. Turns out, I can have them answer those questions inside of Facebook! Then, those answers get mapped to Go High Level through a simple integration, and BOOM! All their info goes into my CRM directly from Facebook. Once the lead fills out my form on Facebook, it sends them right to my calendar to book a discovery call. Of course I will test this, but I feel that this HAS to be better than what I initially planned #lessfriction PS: Here are the pages on my instant form. Am I missing anything?
⚡Less Friction
1 like • Sep '25
I’ve noticed that the lead quality from Facebook ads and GoHighLevel is usually about the same, but GHL leads often cost me twice as much—or even more. I think a lot of these leads could actually convert through phone sales, but they drop off in the GHL funnel because of its technical complexity. In my experience, once I start talking to these leads—rather than relying on GHL’s settings—I realized that tech still isn’t great at targeting or filtering. Using salespeople as the main filter has been the best way I’ve found to keep CAC low
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Jens Cham
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@jenish-chamling-7647
Learning Saas. Running Ads. Chasing Growth

Active 7d ago
Joined Aug 30, 2025
London