How To Know What Your Audience Really Thinks
One of the easiest ways to get better at selling is to learn how your audience reacts to what you’re posting.Most people skip this part… then wonder why nothing is working. Here’s the good news:You don’t need fancy tools. You just need to know where to look and what to look for. What to Pay Attention To 1. What people pause onIf a post gets more watch time, saves, or longer view duration, it means the message hit a nerve.People only stay when something feels relevant to them . 2. What gets quiet engagementLikes are nice, but look for: • Saves • Shares • DM replies • Comments with real thoughts, not just emojis These show interest, not politeness. 3. What people ask questions about. Anytime someone asks, “How did you do that?” or “Can you explain this?” That’s a sign they want more. Questions tell you exactly where to take your content next. 4. What people ignore completely. It’s not a failure, it’s information. If something gets no traction at all, the angle was off. Try a simpler version next time or shift the hook. 5. What brings people back to your profile. Some posts don’t go viral, but they make people curious about you.That’s a win. Look for small jumps in profile views after a post, that’s trust forming. Where to Find This Information Inside your platform analytics :• Instagram Insights • TikTok Analytics • YouTube Studio • Facebook Page Insights • Skool analytics for threads and posts (likes, comments, DM replies) Inside your comments: Scroll through and notice: • What topics spark stories • What people relate to • What they complain about • What they say they’re struggling with This is your gold. Inside your DMs: People open up privately. If you’re getting the same question more than once, your next post should answer it. Inside your community discussions: Pay attention to: • What people celebrate • What they’re stuck on • What they avoid talking about • What they’re excited to try Your audience is always showing you what they want, you just have to notice it.