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Reverse LO Growth Lab

33 members • $200

10 Loans/Mo - Playbook for LOs

350 members • Free

28 contributions to 10 Loans/Mo - Playbook for LOs
Special Guest 3/24: Andy Heffner's Playbook To $37M
What does it actually take to go from starting from scratch to becoming the go-to lender for numerous top real estate teams? This Tuesday, you’re going to hear it directly. Andy Heffner is joining us live, and over the past 12 months he’s closed 150+ units and more than $37 million in volume. What makes that even more impressive is that he’s only been in this part of the business for a few years and built it essentially from the ground up. There are no shortcuts behind that kind of production. Andy has done it through an aggressive open house strategy, highly structured theme days, a clear playbook, and a level of consistency that most people simply won’t maintain. He’s treated this like a true profession, showing up every day and putting in the work. On Tuesday, Andy is going to walk through what it actually took to get there, what his business looks like today, and what most loan officers underestimate about building real, sustainable volume. If you’re serious about growth and want to hear from someone doing it at a high level right now, you’ll want to be online 1e/12p on 3/24/26. Join us!
Special Guest 3/24: Andy Heffner's Playbook To $37M
1 like • 7d
@John Naccarato Go to calendar tab, John. Then there's 2 options: Add to your calendar or a link for each date. You can click on that 1e/12p today (or any other live session date).
0 likes • 11m
@John Naccarato Posted sample script in comments of recording post. Tagged you as well.
0 likes • 12m
Hey @John Naccarato Andy has been swamped month-end. Here's a quick take on the script we use to "sponsor" open houses. I also like to ask about the house, issues, interest, etc. “Hi, this is (YOU) with _________. I saw you have an open house coming up at [address/date/time) and I’d love to help sponsor it. I typically bring snacks, drinks, and help promote it on social media to drive more traffic. Would you be open to that?” “Great—after we hang up, I’ll text you my info. If you send over your logo and headshot, I’ll get the marketing put together.Then I'll see you on (day).”
Sam Skool 3/31: Turn Events Into Opportunities!
Most LOs show up to events. Top producers build business from them. This Tuesday inside Seven Figure Systems, Sam is breaking down how to approach events with intention—whether live, virtual, formal, casual, short, or all-day. In today’s world, there are more ways than ever to get in front of people…but very few know how to actually turn that time into real ROI. We’ll cover how to choose the right types of events for your business, how to structure your time so it actually produces results, and how to create an experience that delivers value to attendees while positioning you as the obvious next step. This isn’t about going to more events. It’s about making the events you do actually count. If you’ve ever felt like you’re busy showing up but not seeing the return, this "event" will be worth your time. Be sure to "attend" on Tuesday, 3/31.
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Sam Skool 3/31: Turn Events Into Opportunities!
3/17 Skool: The Pot of Gold in Your Pipeline Is CONVERSIONS!
Tomorrow is St. Patrick’s Day & everyone talks about luck. But the top producers in this business aren’t lucky—they convert better. Same leads. Same opportunities. Different outcomes. While some LOs chase more & more leads, the ones doing 8 to 10 loans a month are simply getting more apps from the leads they already generate! Tomorrow inside Seven Figure Systems Sam is breaking down: • What actually happens in the first 90 seconds of a lead call • Trust triggers that dramatically increase applications • Simple conversation shifts that boost conversion • Follow up that keeps you top of mind instead of forgotten Benjamin Franklin said: "Diligence is the mother of good luck." In this business, diligence looks a lot like GREAT lead conversion. If you want more loans without constantly hunting new leads…this one’s worth showing up. It'll definitely make you more GREEN! 🍀
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3/17 Skool: The Pot of Gold in Your Pipeline Is CONVERSIONS!
💵 Your Brand Is Your Currency
Benjamin Franklin didn’t try to be known for everything, but he did try many things. Printer. Inventor. Diplomat. Writer. But when people think of Franklin today… they think money. That’s branding. Not trying to be all things to all people.Not saying yes to every niche.Not blending in with every other LO. Real branding means people know exactly what you’re the person for. Today inside Seven Figure Systems, Sam is breaking down: • How to identify the one or two things you should be known for • Why specialists attract more opportunities than generalists • Simple ways to shape your reputation intentionally • Practical tips to make your name synonymous with something specific As Franklin famously said, "An investment in knowledge pays the best interest." So we’re talking about the kind of knowledge that compounds into authority, reputation, and referrals. If someone asked your network what you’re known for…What would they say?
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💵 Your Brand Is Your Currency
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Jeff Johnson
3
17points to level up
@jeff-johnson-7154
Longtime "ad guy" who's now in mortgage marketing & platform development.

Active 8m ago
Joined Oct 30, 2025
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