🎉 WTF! Two THOUSAND Synthesizers 🎉 The post I made for 1,000 synthesizers introduced the severe Disjointed Knowledge Problem. And how the Synthesizer Revolution is here to fix it. But I've never fully discussed why I'm MADLY in love with Synthesizing. Put simply, I love Synthesizing because it's the best thing I know at giving me what I want. Impact, income, and fun. . We're all playing the Great Online Game. In this game there are many characters you can play. - YouTuber - Consultant - Agency Owner - Influencer - Coach - Dropshipper - Entrepreneur Each character has strengths, each has weaknesses. But there's one that I believe is the best... You see, in any game there's a META. In everything I do, I enjoy finding the META more than I enjoy playing the game! (See first image). And if you’re optimising for impact, income, and fun… Then the current META is being a Synthesizer. Here’s why: --- WHY SYNTHESIZING MAKES THE MOST IMPACT Humans are desiring machines. "I want to be rich." "I want my back to stop hurting." "I want a pony." We are constantly trying to move from Where We Are Now to Where We Want To Go. We call the things that hold us back ‘Problems’. . Impact is created by helping people solve their Problems. And... you guessed it... That's EXACTLY what Synthesizers do. Therefore making massive impact. They privately solve their own problems, then publicly share the solutions. . And there's one word in the above sentence that separates the Synthesizer from other characters like the entrepreneur, consultant, or agency owner. PUBLICLY share solutions. Other characters solve problems. But only for a hefty fee. Synthesizers leverage free content to impact millions.
Two weeks ago some members of the community started a weekly Zoom call to connect with each other, hold each other accountable, and solve each other's problems. The main goal is to create one piece of content per week, for 6 weeks. To build the habit of creating, and grow your audience. You can see a recording of the first call here. For the halfway mark of the challenge we're switching things up, and doing a 'hot seat' style call, inspired by Think and Grow Rich. Here's how the call will work: A member of the call will be randomly chosen by @Wiktor Romanowicz. The chosen member will describe: 1. Their current situation around synthesizing 2. Their desired situation around synthesizing 3. Any problems that are holding them back from reaching their desired situation. This should take less then 3 minutes, so if you tend to ramble, it could be a good idea to come to the call prepared with a rough idea of what you're going to say. Then the rest of the members of the call will try their best to help the chosen member solve their problem! People can unmute themselves, offer advice, recall times they were in similar situations and what they did, provide content recommendations etc. Ideally responses are short and concise, mindful of everyone's time. Then after roughly 10 minutes, another hotseat member is randomly chosen. I've personally paid a looooooot of money to attend similar mastermind calls, and have received a tonne of value from it (what's more valuable than a group of intelligent people all working on solving your most pressing problems?). The call will go on for around 75 minutes. And even if you're not chosen, chances are people are going through similar problems to you, so it'll still be valuable. Plus teaching is the best way to learn. I will not be attending, but @Wiktor Romanowicz does a great job of hosting.
On Sunday we found out that our calls are visited by a stable group of enjoyers. There may be several reasons why the rest of Synthesizers don't show up: 1. You don't know that such calls exist 2. You don't know how to get on a call 3. You are afraid that you can't contribute to the discussion 4. You don't have enough time 5. You find no value in such calls 6. ??? So, 1. Such calls do exist. We have fun and exchange experience every Sunday 2. Here's the link, buddy 3. Give it a shot. Even if you keep silent the first meeting, you'll have something to talk about at the next one. 4. That's understandable and it's about priorities. If you were to be shown how much value you can get there... 5. It's fun. It's engaging. It's informative and motivating. Do you still have any reasons not to join next time?
Hi there, I have so many books ready to be read, all spanning different topics. My Tsundoku. Recently I made the decision to lay them all out and organise them by subject and began creating what is essentially a syllabus of the next subjects to tackle based on the skills they'd help develop. I'm attempting to organise them by the highest leverage skills, the things that have the most impactful knock on effect. The ones that took priority for me were: - Decision making - Learning more efficiently - Communication skills I wanted to put this question out to the community. What skills do you consider to be highest leverage skills that you'd prioritise and why?
#Write privately as I look through this section, and read the comments, I look up and on my desk are at least 4 journaling books I’ve filled over the years. This process has helped me work through challenges, create new opportunities and set new and ambitious goals. The process often allows me to remind myself, I am whole and complete the way I am..or that things happen for me and not to me…it’s like that old trusted friend that allows you to just be you, and show up and talk about whatever you want or need to at the time. It’s that place to be honest, raw and vulnerable….
I think this is always the question on the mind of my clients...is there a positive ROI on my monthly investment of this guys services? We just received a quick report for a client we have been working with for the past 10 months. And as a result, he is getting almost a 2 to 1 return...very happy
Andrew, as I digest your statement, it makes total sense. If I and we as a community, enjoy learning, applying and experiencing something, while we are not obligated, makes sense to then package this in a way to help our direct community. An example might be, I read a book by Dr. Benjamin Hardy, Who Not How, approximately 12 months ago. Since then, unlike in the past, when I would look at new challenges and then begin seeking the learning I felt I needed to get me there, I now ask who, and then go try and hire them. I did this just today. I have put out an ad for another VA to take those last bits, off my plate, so it would free me up. In that time we have added several new staff members, allowing growth, now that I am not doing it...pay for speed and talent!
I loved the video and the way this fellow shared the story...grabbing a few clips to support the narrative. His reminder that you saw the pony in every pile of manure and turned it into a lifestyle is priceless. "Not a Facebook or Amazon...in fact nothing really out of the ordinary" You synthesized (and continue to do so) the information from each experience of your past and made it an amazing feast! Bravo Andrew
08.30.2022 The power of never giving up. Sometimes when we face a challenge, and it feels like it becomes insurmountable and we want to quit, or we’ve even been told we can’t do it…is when we are possibly closest to a breakthrough. When I was a kid, my parents moved around a lot. My dad was in the oil business and it felt like we moved every year, right after school ended every year. We moved from my hometown of Grand Junction Colorado to Odessa Texas, then to Casper Wyoming, lander and riverton, before going back to Casper and then to Odessa Texas to begin my high school years as a sophomore. Growing up in Casper, it was a culture shock to move to Odessa. I was used to my friends all looking like me…and when starting school, while some looked like me, most did not. It was uncomfortable to say the least. The first day of being in PE, thats physical education class, I recall how I was one of the only white kids there. After class I was walking down the hallway, and this kid, named pat mercer, stopped me and asked if I played golf because they needed more players for the team. I asked Pat what this meant? He said, instead of going to PE, I’d be going to the golf course… This was like my ticket out… Having only played golf a few times over the summer, while visiting my grandmother, I thought, how hard could it be? And I said, I’m in. It required playing qualifying rounds to determine where on the team I would play. Unfortunately over the course of several rounds, I failed to make the team…I recall one round was over 120. Looking back, I must have been miserable to play with…I mean watching a guy hit the ball sideways, and miss enough putts to shoot over 120…brutal. So as I say, I did not make the team…but I was allowed to stay in the program and practice. I couldn’t go to the golf course, but in those days, we could hit balls at a schoolyard without getting in trouble. So every day, and I mean every day, I hit balls immediately after school until dark. I figured I would outwork everyone and find success by digging it out of the dirt!
@Acacia Hernandez It can be easy to choose a distraction vs. that activity that gets us closer to our goals, vision and dreams...making you a priority, and deciding to work on your dreams, instead of watching someone else live theirs, can be the difference. Do that one thing today...you've got this!
The month of August slipped through my fingers with stresses at my day job, stresses at home (landlord wants to raise my rent over 20%!), and so on and so on. However, I found my mojo leading up to the most recent Mastermind call and put together a video on a topic that's been kicking around my brain for a while... was super excited to write it, record it, edit it, realize the lighting was terrible (again) and then re-record it and re-edit it, do all the things to post it to YouTube, *scheduled it* (as an experiment -- one new tool in my toolbox!), and then... My excitement evaporated when I realized the topic was crap, the story was crap, my writing was crap, and my delivery most of all was crap. So. Imposter syndrome? Sleep deprivation-induced mood swings? Or, did I just return to reality? I think I might want to start moving away from the scripted delivery style... I'm not sure I like the cadence. But, what's *your* opinion? Do I sound too... much? If you have a few minutes and are so inclined: What is the first, most obvious thing you would recommend to this humble synthesizer to better connect with the audience? https://youtu.be/WbQ_263QfpE Thank you in advance for your mentorship, my Jedi Masters!
@Allan R. person-ality this is my take away with all of your content, your personality. A dear friend who has been a professional radio personality for 30 + years always shared how you do you and your audience will find you...and often, especially as a marketer, I want to shape my clients to fit their potential audience...what I love about you Allan, is your Andy Rooney-ness...the open carefree Hawaiian Shirt, the less than perfect background. I feel like I am, because of these personality nuances, getting the real you. Somehow I suspect if we met in person, it would be like we've already met and the in person Allan would be the same as the on screen...
One additional thought, because it occurred just in the last 48 hours. I now play competitive pickleball, and my partner and I were drilling. She has an instructor, and she pays him handsomely...but she was having troubles with distance control and height of the ball (too many went into the net or long) I simply used the lessons I used to teach golfers, and applied the laws of physics, and she got it straight away. Not curated, but lived!
@Antonio De Nes Your journey can be so helpful and compelling to those who may have just started, maybe considering starting or on their way. What makes you and your story unique, is those who connect with you, will do so for reasons others who may share the same advice or guidance cannot...because your rapport and similarities help bond you.
Yesterday I was meeting with a client, as we are designing and building their new website. The client is doing a lot of the writing for the site and as we went through it, with not just a designers mind, but an seo mind as well, I helped him discover many opportunities that will help the search engines find his new site as the answer to the ones doing the search. As I was doing this it made me realize how poorly the average local business website performs at attracting visitors...in fact the average local business website gets 414 visitors a month...that's not great, unless you sell very high ticket items and 10% of your traffic turn into sales. So I ask, if you are a website designer, how much attention is given to SEO? I know my designers generally work and perfect design and SEO is left as an afterthought, which we then take care of as a company. I was inspired to do a live on YouTube and Facebook to help others understand why their website may not be getting any traffic.