On Sunday we found out that our calls are visited by a stable group of enjoyers. There may be several reasons why the rest of Synthesizers don't show up: 1. You don't know that such calls exist 2. You don't know how to get on a call 3. You are afraid that you can't contribute to the discussion 4. You don't have enough time 5. You find no value in such calls 6. ??? So, 1. Such calls do exist. We have fun and exchange experience every Sunday 2. Here's the link, buddy 3. Give it a shot. Even if you keep silent the first meeting, you'll have something to talk about at the next one. 4. That's understandable and it's about priorities. If you were to be shown how much value you can get there... 5. It's fun. It's engaging. It's informative and motivating. Do you still have any reasons not to join next time?
Hi there, I have so many books ready to be read, all spanning different topics. My Tsundoku. Recently I made the decision to lay them all out and organise them by subject and began creating what is essentially a syllabus of the next subjects to tackle based on the skills they'd help develop. I'm attempting to organise them by the highest leverage skills, the things that have the most impactful knock on effect. The ones that took priority for me were: - Decision making - Learning more efficiently - Communication skills I wanted to put this question out to the community. What skills do you consider to be highest leverage skills that you'd prioritise and why?
#Write privately as I look through this section, and read the comments, I look up and on my desk are at least 4 journaling books I’ve filled over the years. This process has helped me work through challenges, create new opportunities and set new and ambitious goals. The process often allows me to remind myself, I am whole and complete the way I am..or that things happen for me and not to me…it’s like that old trusted friend that allows you to just be you, and show up and talk about whatever you want or need to at the time. It’s that place to be honest, raw and vulnerable….
🎉 WTF! Two THOUSAND Synthesizers 🎉 The post I made for 1,000 synthesizers introduced the severe Disjointed Knowledge Problem. And how the Synthesizer Revolution is here to fix it. But I've never fully discussed why I'm MADLY in love with Synthesizing. Put simply, I love Synthesizing because it's the best thing I know at giving me what I want. Impact, income, and fun. . We're all playing the Great Online Game. In this game there are many characters you can play. - YouTuber - Consultant - Agency Owner - Influencer - Coach - Dropshipper - Entrepreneur Each character has strengths, each has weaknesses. But there's one that I believe is the best... You see, in any game there's a META. In everything I do, I enjoy finding the META more than I enjoy playing the game! (See first image). And if you’re optimising for impact, income, and fun… Then the current META is being a Synthesizer. Here’s why: --- WHY SYNTHESIZING MAKES THE MOST IMPACT Humans are desiring machines. "I want to be rich." "I want my back to stop hurting." "I want a pony." We are constantly trying to move from Where We Are Now to Where We Want To Go. We call the things that hold us back ‘Problems’. . Impact is created by helping people solve their Problems. And... you guessed it... That's EXACTLY what Synthesizers do. Therefore making massive impact. They privately solve their own problems, then publicly share the solutions. . And there's one word in the above sentence that separates the Synthesizer from other characters like the entrepreneur, consultant, or agency owner. PUBLICLY share solutions. Other characters solve problems. But only for a hefty fee. Synthesizers leverage free content to impact millions.
I think this is always the question on the mind of my clients...is there a positive ROI on my monthly investment of this guys services? We just received a quick report for a client we have been working with for the past 10 months. And as a result, he is getting almost a 2 to 1 return...very happy
Andrew, as I digest your statement, it makes total sense. If I and we as a community, enjoy learning, applying and experiencing something, while we are not obligated, makes sense to then package this in a way to help our direct community. An example might be, I read a book by Dr. Benjamin Hardy, Who Not How, approximately 12 months ago. Since then, unlike in the past, when I would look at new challenges and then begin seeking the learning I felt I needed to get me there, I now ask who, and then go try and hire them. I did this just today. I have put out an ad for another VA to take those last bits, off my plate, so it would free me up. In that time we have added several new staff members, allowing growth, now that I am not doing it...pay for speed and talent!
I loved the video and the way this fellow shared the story...grabbing a few clips to support the narrative. His reminder that you saw the pony in every pile of manure and turned it into a lifestyle is priceless. "Not a Facebook or Amazon...in fact nothing really out of the ordinary" You synthesized (and continue to do so) the information from each experience of your past and made it an amazing feast! Bravo Andrew
08.30.2022 The power of never giving up. Sometimes when we face a challenge, and it feels like it becomes insurmountable and we want to quit, or we’ve even been told we can’t do it…is when we are possibly closest to a breakthrough. When I was a kid, my parents moved around a lot. My dad was in the oil business and it felt like we moved every year, right after school ended every year. We moved from my hometown of Grand Junction Colorado to Odessa Texas, then to Casper Wyoming, lander and riverton, before going back to Casper and then to Odessa Texas to begin my high school years as a sophomore. Growing up in Casper, it was a culture shock to move to Odessa. I was used to my friends all looking like me…and when starting school, while some looked like me, most did not. It was uncomfortable to say the least. The first day of being in PE, thats physical education class, I recall how I was one of the only white kids there. After class I was walking down the hallway, and this kid, named pat mercer, stopped me and asked if I played golf because they needed more players for the team. I asked Pat what this meant? He said, instead of going to PE, I’d be going to the golf course… This was like my ticket out… Having only played golf a few times over the summer, while visiting my grandmother, I thought, how hard could it be? And I said, I’m in. It required playing qualifying rounds to determine where on the team I would play. Unfortunately over the course of several rounds, I failed to make the team…I recall one round was over 120. Looking back, I must have been miserable to play with…I mean watching a guy hit the ball sideways, and miss enough putts to shoot over 120…brutal. So as I say, I did not make the team…but I was allowed to stay in the program and practice. I couldn’t go to the golf course, but in those days, we could hit balls at a schoolyard without getting in trouble. So every day, and I mean every day, I hit balls immediately after school until dark. I figured I would outwork everyone and find success by digging it out of the dirt!
@Acacia Hernandez It can be easy to choose a distraction vs. that activity that gets us closer to our goals, vision and dreams...making you a priority, and deciding to work on your dreams, instead of watching someone else live theirs, can be the difference. Do that one thing today...you've got this!
The month of August slipped through my fingers with stresses at my day job, stresses at home (landlord wants to raise my rent over 20%!), and so on and so on. However, I found my mojo leading up to the most recent Mastermind call and put together a video on a topic that's been kicking around my brain for a while... was super excited to write it, record it, edit it, realize the lighting was terrible (again) and then re-record it and re-edit it, do all the things to post it to YouTube, *scheduled it* (as an experiment -- one new tool in my toolbox!), and then... My excitement evaporated when I realized the topic was crap, the story was crap, my writing was crap, and my delivery most of all was crap. So. Imposter syndrome? Sleep deprivation-induced mood swings? Or, did I just return to reality? I think I might want to start moving away from the scripted delivery style... I'm not sure I like the cadence. But, what's *your* opinion? Do I sound too... much? If you have a few minutes and are so inclined: What is the first, most obvious thing you would recommend to this humble synthesizer to better connect with the audience? https://youtu.be/WbQ_263QfpE Thank you in advance for your mentorship, my Jedi Masters!
@Allan R. person-ality this is my take away with all of your content, your personality. A dear friend who has been a professional radio personality for 30 + years always shared how you do you and your audience will find you...and often, especially as a marketer, I want to shape my clients to fit their potential audience...what I love about you Allan, is your Andy Rooney-ness...the open carefree Hawaiian Shirt, the less than perfect background. I feel like I am, because of these personality nuances, getting the real you. Somehow I suspect if we met in person, it would be like we've already met and the in person Allan would be the same as the on screen...
One additional thought, because it occurred just in the last 48 hours. I now play competitive pickleball, and my partner and I were drilling. She has an instructor, and she pays him handsomely...but she was having troubles with distance control and height of the ball (too many went into the net or long) I simply used the lessons I used to teach golfers, and applied the laws of physics, and she got it straight away. Not curated, but lived!
@Antonio De Nes Your journey can be so helpful and compelling to those who may have just started, maybe considering starting or on their way. What makes you and your story unique, is those who connect with you, will do so for reasons others who may share the same advice or guidance cannot...because your rapport and similarities help bond you.
Yesterday I was meeting with a client, as we are designing and building their new website. The client is doing a lot of the writing for the site and as we went through it, with not just a designers mind, but an seo mind as well, I helped him discover many opportunities that will help the search engines find his new site as the answer to the ones doing the search. As I was doing this it made me realize how poorly the average local business website performs at attracting visitors...in fact the average local business website gets 414 visitors a month...that's not great, unless you sell very high ticket items and 10% of your traffic turn into sales. So I ask, if you are a website designer, how much attention is given to SEO? I know my designers generally work and perfect design and SEO is left as an afterthought, which we then take care of as a company. I was inspired to do a live on YouTube and Facebook to help others understand why their website may not be getting any traffic.
@Andrew Kirby You've inspired me this morning over here on the west coast of the United States. I wrote out an onboarding script, that will also be a sales video for potential new customers. I'd love for you to give it a read and let me know your thoughts. I call it Setting Expectations https://1drv.ms/w/s!AhsqB12EK5BDxwwOcBCc5HTfxOdC?e=LMACm5
#Build a personal monopoly I like the idea of creating a brand or content that is uniquely you. How do you @Andrew Kirby envision finding the audience to support this uniqueness to help a content synthesizer. Move from obscurity to financially viable?
Answer: You can only ever create for yourself. Here's why: Create for yourself is obviously creating for yourself. You're creating what you'd love to consume. You're creating out of intrinsic motivation. But "creating for your audience" is really just still creating for yourself. You believe that creating something that people want will get you views or money, which is what you want. So you're still creating for yourself! One could argue that even the primary drive for charity is to feel good. Either way, you're probably creating for yourself. Find the overlap.
Interesting twist. I say this because yesterday I recorded a new video to be used to attract new potential clients...so was that recorded for them or for me? The message was to inspire them and educate the audience to be aware that the path they have been on is changing and the results they've been used to, if they choose to remain on this "old path" will begin to diminish...so they have a choice...do they shrink their lives to fit the old path, or grow and experience the new path? And this message was for them, but yes it was for me too...to grow my brand and business??
Extra note: this being the early part of a new month, I get to examine data so I can share reports with clients. I just sent one client their website traffic report and the numbers for them, especially considering where they began, were insanely positive. Then I looked at my own site and its pathetic..why? because I am working to get my clients the results, and taking the same approach for my own site has suffered a bit....this makes me think I could create a "journey" video series of what a local business could do to build up to say, 5,000 organic website visits a month" And use my site as the live specimen?
Many moons ago, I was a golf professional. A dear friend, who has now passed, and I began making these videos called Etiquette Moments. Unlike every other golf instructor on the planet, we didn't talk about golf swing, but instead we focused on the rules and etiquette of the game. This is one I came across...As I say it was an early version and quality, because that was about as good as it got then, is pretty dicey...but we would get 40 to 50,000 views a week on these.
@Andrew Kirby something similar, in a much smaller way has been taking place for one of my clients videos. Each week we livestream their Sunday church service. They get 100-150 views typically. But in the past 4 weeks, the numbers have been off the charts for them. A video from 2 weeks ago, now has just under 1000 views. and the past 4 weeks livestreams are in the 400-600 view range. As I dug deeper, I see the interest from YouTube has gone up, and they have been recommending my clients videos more and more...like you, I did not change a title or thumbnail...I always stress TOP - Time On Page, as a determining factor for YT to recommend. Their TOP is now averaging about 50+hours per upload in watch time = ad space revenue. This may be it? But another client, same space, livestreaming Sunday church service, literally across town, not experiencing the same growth? Yet TOP's are similar.😮
After a great talk yesterday with Andrew, my take away was " tell my story from my POV" Because pulling information from my life experiences, and then telling the story, is synthesizing. So shortly after I recorded the first episode. The message is unedited (by design) and begins the journey. Now what I realize is my journey, even though someone watching may not want to be a business owner of a digital marketing company, the steps I will share to build a machine versus a job for me, will have value. I hope you enjoy it and please let me know, did you get a nugget from it? Thanks Andrew from getting me off of high center!
I found this tool about 2 months ago and began tinkering around with it to see if I could find a "case study". Yesterday (Monday) I created an interactive process. It's "version done" and not perfect. Working on this being a way to create unique and engaging content, while also generating a list. Please check it out. This is not really new, because we've built interactive bots for years, but this is easier and not dependent on FB platform to drive it. https://www.videoask.com/fnmqct0wb
Want to give a shout out to @AndrewKirby. In a world where people can be busy it is always great to see him engaging in the group and digging a bit to see what else he can help us with in our journeys as synthesizers! Thanks Andrew safe travels!
https://youtu.be/dzvcwyY3bok - The lesson here is important. Part of a Synthesizer's role is knowing where to find the the most valuable content on any topic. It's something I'm constantly trying to do. You want to find content topics you love so much that it's fun to stay for you on the cutting edge of knowledge on that topic. - I tried my new video format again. It's fun for me to make, and it's unique, which is a valuable venn diagram. Plus the constraint of only using my laptop has made it easier for me to come up with fun ideas. E.g. I could make the next video by recording my screen of me in a Zoom call. Would make it feel as if the viewer is on a Zoom call with me. Also I think it makes for unique thumbnails... - I used the poll strategy to choose the title (link) - I think a great video structure is: hook, story, lesson (you learn the lesson through the story). Humans are emotional, not logical. So if you want to teach someone a lesson, you have to appeal to their emotions. Plus, telling stories from your own life helps your audience emotionally realise you're a real person, which is a good thing. I think a Synthesizer is someone who is good at telling stories from their own life, and sharing the lessons that they learned from the story. - I think there are things I could do better: I think there could be something better in the thumbnail than "$989,308". It just repeats the same information that's in the title. Doesn't create any more curiosity. Plus I think the story is good, but not great. Let me know what you think of the video?
Andrew, Loved the message. We are the sum of the people we consume online! Choose wisely. This past weekend I was in Arizona at the hospital with my wife and her family. My wife's mother is in the ICU. As I spoke to the family, which I Love, I realized how Old Way of thinking and doing things world they are in. My goal is to help a couple extract knowledge they have that could help others and financially change their future. This video reinforced the power of the internet and the opportunities available to help others....brilliant.
Can one piece of pillar content be all you need? This was the question I had fill my thoughts this morning as I wrote in my journal…then at the gym I kept thinking this? Going over, in my head, huge brands in the past that had one key piece of content that they literally rode for years, with a few, decades, to success. I ask this as a company that creates weekly content for local business clients wanting to get more customers. And who better to ask this same question than our synthesizer community. Even Andrew shared reference to his piece of content that helped generate thousands of new subscribers and views… Caveat- it does not mean we only create one piece of content…but rather can we create one piece of pillar content that is like the “monster” player on our team that when they go into the game, they crush it…. I would love your thoughts…can and should we strive to create one massively successful piece of pillar content, like a Ted Talk, that catapults our brand? I am not certain, but pretty confident, people like Andrew, Casey and Peter, all could look back and point to that flex point in time, and say “this was the one” Thanks.
At the end of the day, most us will watch a video that is poorly lit, but quickly hit the exit button when the sound is bad...that for another note. For lighting, there is a process called 4 point lighting. Basically means you set up two lights, approximately off your 45 degree angle, as you face the camera. One is called a key light and the other is the fill. The key light is the brighter of the two, lighting the side properly with little or no shadows. The fill light is at about 1/2 the intensity, providing the slightly shadowed (cinematic look) The 3rd light is often referred to as the "hair light" and it is set up slightly behind you, and pointed down. This is not very bright and it serves a couple of key purposes. It puts that little bit of shine on our hair, and secondly, it gives us depth, by separating us from out background. There are many light kits one can pick up. They range from very inexpensive to very expensive. I purchased a great LED set a couple of years ago from Neewer, and then recently from CVM. Both have great features to allow for intensity, as well as control of the color it provides. Now, that all being said, if you shoot standing in front of an open window during the day, this will be a great source of lighting. If you're shooting outside, I would suggest shooting so the sun is at your 45 degree. This will allow you to still make eye contact with the camera, without squinting. One final thought: Avoid shooting or filming with the sun to your back, unless you are intending or desiring a silhouette shot for effect. I hope this little piece helps...if you buy one light at a time...that's cool too. Because the sun at the window could be your key light.
soft box...another aspect of lighting, and how adjusting the position of just a single light can impact the mood. all of this can help, just like the right type of background music, can enhance a message and video...and yet at the end of the day, the message is the main thing...keep making videos with your message.
How's *that* for a clickbait headline? I am learning SO VERY MUCH from everyone in this group. One of the biggest strengths of this group is its sheer diversity: we've got young folks and old farts and the age ranges in between; we've got students & academics, sales professionals, tech guys, writers, biologists, employees & freelancers, and really, all kinds of employment & educational backgrounds here. We've got people across several continents with *so many* different perspectives. Some of us come in with already established skills in writing or editing or speaking or organizing or thumbnails or social media influencing, and then there are those who are new to all of it but who ask questions that I, too, need to know the answer to. Every single one of you has something interesting to contribute the conversation, and truly, I am learning a great deal from watching and listening to you all. It's especially been gratifying to interact with you all IN REAL TIME during the "Mastermind" meet-ups that the 6-week challengers have been participating in. But, there's one perspective that I'm not hearing as much that I think could add so much to the conversation: WE NEED MORE WOMEN/GIRL/FEMALE VOICES TO JOIN THE CONVERSATION! For that matter, I don't know how many people on our calls identify as non-binary, but, this goes for you, too. Understand, we have not been talking about issues regarding sexuality or gender identity; we are talking about being the best synthesizers we can be. BUT, nonetheless, just by the fact that you see the world through your female (or non-binary) eyes means that you will occasionally notice things that those of us who grew up male, regardless of our cultural influences, might not naturally think of, and WE ALL BENEFIT when we get that opportunity to see and listen to things from a different perspective. You do NOT have to commit to the six-week challenge to join the meet-up, so please don't let that hold you back. @Mia Cardenas joined us last week (and asked a thought-provoking question that generated some excellent discussion) and @Acacia Hernandez has already said she'd like to join us this week, and I think one or two others may have lurked on a call or two, so PLEASE consider adding your voice to the mix alongside them.
@Allan R. Masochist? well maybe just a little. I tend to rise very early. Typically in the 4-430 am range. After years as a golf professional and then running a business from the west coast that worked in east coast time frames, early has become my nature. I am open to whatever the group decides. For me watching a replay that I can accelerate the playback and then participate in the comments works well for me too. I am in the PST time zone in Southern California.
Two weeks ago some members of the community started a weekly Zoom call to connect with each other, hold each other accountable, and solve each other's problems. The main goal is to create one piece of content per week, for 6 weeks. To build the habit of creating, and grow your audience. You can see a recording of the first call here. For the halfway mark of the challenge we're switching things up, and doing a 'hot seat' style call, inspired by Think and Grow Rich. Here's how the call will work: A member of the call will be randomly chosen by @Wiktor Romanowicz. The chosen member will describe: 1. Their current situation around synthesizing 2. Their desired situation around synthesizing 3. Any problems that are holding them back from reaching their desired situation. This should take less then 3 minutes, so if you tend to ramble, it could be a good idea to come to the call prepared with a rough idea of what you're going to say. Then the rest of the members of the call will try their best to help the chosen member solve their problem! People can unmute themselves, offer advice, recall times they were in similar situations and what they did, provide content recommendations etc. Ideally responses are short and concise, mindful of everyone's time. Then after roughly 10 minutes, another hotseat member is randomly chosen. I've personally paid a looooooot of money to attend similar mastermind calls, and have received a tonne of value from it (what's more valuable than a group of intelligent people all working on solving your most pressing problems?). The call will go on for around 75 minutes. And even if you're not chosen, chances are people are going through similar problems to you, so it'll still be valuable. Plus teaching is the best way to learn. I will not be attending, but @Wiktor Romanowicz does a great job of hosting.
In the last or first call, there was a presentation and discussion on thumbnails. This is something we work hard to do well. Knowing this is our "first impression" and if we get this wrong, the views will suffer. So I thought I would share just a few, for examples of how we stop the scroll for our clients, with the thumbnail...noting here that the title is as important, if not more, from a search standpoint. This last one resulted in 400 phone calls and over 12k views (local only)
#How To Create Your First Piece Of Content I've made two videos, one about procrastination and one about focusing. They are geared torwards students. I'm not exactly proud of my videos. They seem generic and disgenuine. This means I can learn from those videos and see were to go from here. I embrace imperfection and will keep those videos up. Please give me some constructive criticism because I don't think I'm self aware enough to catch some odd bits in my content. My Channel: https://www.youtube.com/channel/UCPjD_c1i9M804HdblpD4fVg By May 1st, I will post a YouTube video on Dale Carnegie's Fundamental Techniques in Handling People regardless if I am content with the video.
@Joey Tso I watched your attention video and found the content very informative and helpful. Also because you mixed in stories of how it made a difference in your life, made it entertaining. Your music, cuts and sound effects helped keep me engaged...meaning you hit all three points , make content (and get at least 2 of the 3) Entertaining, Educational and Engaging. Could you be a little better in front of the camera? Absolutely. This comes over time. One trick I use when either filming myself or a client (especially using a teleprompter) is filming it many times. Each time, the message is less of a script, and more of you having a conversation with the camera and the audience of one. I recall when I was filming a short thank you follow up vide, and I did well over 20 takes, before it sounded natural and not like I had cardboard up my behind...you did really well, keep going.
@Joey Tso there is a story of a photography teacher who split his class, at the beginning of the semester into two equal groups. Group "A" had the entire semester to be graded on the single best image they took. They could only submit one. And during the semester, they only focused on making this one photo, better. Group "B" on the other hand could take as many photos as they wanted, and then at the end of the semester, turn in the one they felt was their best. Group B's quality far exceeded the results of Group A. Why? They put in more reps.... You just need more reps. Shoot - Edit - Release - Next
"We don't live that long to become more than amateurs", Charlie Chaplin. One of the greatest comedians of all time said this and it resonated throughout time. A vital pillar in every synthesizer's life and mission, this concept is far more extrapolated in Austin Kleon's book show your work where he talks about the beginners mind and how a new possibility is formed every second with no fear to experiment and "follow their whims". Let's grow the beginner in us. "It is better to contribute to something rather than nothing". Have an amazing day everyone.