A quick thought for anyone running paid traffic: If your ad is getting attention but the conversion isn't there, don't automatically assume the creative needs changing. Look at the whole journey. Ad → landing page → offer → trust → checkout/contact Where exactly are people dropping off? Sometimes changing one section of a landing page can do more than creating five new ad variations. I'd especially look at the first few seconds after someone clicks. Does the page immediately confirm they're in the right place? That seems obvious, but it's surprisingly easy to get wrong. How do you normally diagnose whether the problem is the ad or the landing page?