First things first: Here's how to make the most from this community. 1️⃣ Start by introducing yourself in the comments on this post — who you are, where you’re based, and who you help (or want to help) with your coaching business. 2️⃣ Dive into the unlocked free course content — this walks you through the exact business model my clients and I are using right now to scale 1:1 coaching offers, by standing out through learning how to shift beliefs and be the nr. 1 Authority in their Niche 3️⃣ If and when it feels aligned, reach out for more support — once you’ve seen what we’re doing and think, “Yep, this is my thing”, we can have a chat on the best next steps for you, either group coaching + modules or 1:1 direct access to me. Click "Work with me 1:1" to have a chat on what is the best option for you in your situation. If you book a call you will also get free 14 day access to my paid resources + paid workshops as well as a thank you for being proactive and taking action. What I will also do is contact you personally over WhatsApp, feel free to join our group via this link: https://chat.whatsapp.com/DaoXe4nl7cbKWXIqzDv9A3 Sometimes I will add you manually and chat with you on WhatsApp/Instagram to give you extra support to see how you can get the most value out of the group (no one does this) A few non-negotiable admin notes: 📌 NO SELLING IN THIS COMMUNITY — instant and permanent ban 📌 BE A DECENT HUMAN — one bad apple ruins the vibe for everyone. Don’t be that person. 📌 PARTICIPATE — thriving communities are built by contributors. You’ll always get back what you put in. If you’re ready, let’s scale our coaching businesses the ethical, enjoyable, and wildly profitable way. Oh wait did I forget??? Every Friday we have a free 1-2h LIVE Q & A session, we will broadcast it over my Instagram and main YouTube channel. Here you can hang out with me and my Business Partner Sebastian and get direct guidance from us at no extra cost.

When you were in high school or university, what was your favorite teacher? Was it the one with the best information or the most formal outfit? Or the one that always had their slides prepared? Or was it the one that was funny, showed their personality, inspired you with their life story and the things they'd actually been through? It was most likely the latter. And here's the thing that teacher probably didn't have the most credentials in the room. But you listened to every word they said. You showed up to their class. You remembered lessons from them years later. Why? Because they made you feel something. So what does this mean for your fitness coaching business? It means things like your personality, values, experiences, and lifestyle really do matter. Not only the education and authority that you actually have. The coach who only posts transformation results and macro breakdowns? People respect them. But they don't connect with them. The coach who shares that they used to hate going to the gym, that they built their physique while working a 9-5 they despised, that they still eat pizza on Fridays and wake up some mornings not wanting to train... that coach gets DMs. That coach gets referrals. That coach gets clients who say "I just feel like you get me." For people to buy from you, they need to know, like, and trust you. And liking you is a big factor. Most fitness coaches obsess over the trust and authority part: certifications, before-and-afters, client results. And those matter. But they neglect the like factor completely. Which is exactly why you feel stuck. Because, dude, there's so much about you that makes you unique: your quirks, your funny personality, the favorite shows you like to watch, things that really allow people to connect with you on a deeper level. So lifestyle, jokes, your unique personality is probably the best nurturing asset you can ever create for yourself. Don't neglect it. Start showing up like the teacher people actually remember.

Picture your crush in highschool. 💭 They stood out like a needle in a haystack; you wanted to be around them and made excuses to do so. You eavesdropped way too often 👀 You took way too many glances 😅 You literally were magnetized to them And this is the fun part: You might have even daydreamed so much of you together that you thought it was real, to the point where you were destined for a broken heart 💔 Cough* I am speaking of a friend of mine of course. Now this is how you want to operate with your branding, you want to have a brand that magnetizes only very specific "chosen" people. You do this by showing every part of yourself: Your flaws Your skills Your character Your goals Your story And most importantly, by having a stance on something. By shifting beliefs. 🔥 And then you get your first girlfriend in high school. 😏 Wait. Maybe I skipped over the story a little, but whatever. Point is, you need to have something that people recognize you for. Have you ever forgotten a celebrity or someone mid convo? "Ummm the guy that always has a light blue T-Shirt on" "The guy that always has a coffee in his hand in his YouTube video ☕ "The guy that always talks about shifting-beliefs!" That is what makes a 1/1 personal brand. Something you're known for. (you will have haters, but that's okay ) That is exactly why I am launching a 7-day belief-shifting challenge, starting next week Wednesday 🚀 Comment "CHALLENGE" if you're in!

Yo it's Jay I want to tell you about Joey. Joey is posting on instagram, competed as a natural bodybuilder and is shredded to the bone. But he is struggling to gain attention and ultimately convert clients. and it sucks and I was at the exact same position he is in at one point. ​ So we spent 30 min together designing a perfect gameplan for HIM. not no cookie cutter BS, but actually tailored to him and his story. ​ About 20 minutes in, something clicked for him. He'd been posting for months. Getting views here and there. But everything felt disconnected. Like he was shouting into a room and no one was really listening. Turns out the content wasn't the problem. He just didn't have a way to take someone from stranger → follower → buyer. The pieces were there. They just weren't in order. ​ We fixed that in the video. If you're a fitness coach and you've ever felt like you're working hard but nothing's really moving, I promise u don't wanna miss this one. Check it out below: P.S opened spots for my 2 week accelerator program, doors close June 16th: ​JOIN

After serving over a 100+ coaches, this is the dumbass-proof blind spot list that you need to be solving in order for you to actually scale. They are niche, they are different, they're probably something you've never heard before, so treat each one with its own respect. ​ 1. Don't allow everyone to take your time. A pinned story highlight that says “This isn’t for you if…” does more pre-selling than any sales call. The coaches who repel loudly attract harder. 2. Focus on the people that say 'no'. Weirdly enough studying why people say no is going to get you closer to a yes. Ask yourself deep questions to get to the answer. 3. Create an enemy. Not a person, a system. The generic fitness industry, cookie-cutter plans, the “just be consistent” crowd. People don’t just buy results. They buy a tribe that shares their contempt for the old way. This is one massive element of your Reality Shifting™ message. 4. Share ALL the wins. Not testimonials after -> during. A client posting week 3 check-ins inside a public Skool community is a live sales page that compounds every day. 5. Build a waitlist. Don't always have spots open, having an open/closed concept builds demand. 6. They're not running ads. The coaches running €3/day on a vertical phone selfie with shaky text are still winning compared to those that are fully relying on organic. 7. They’re not publishing their framework as if it’s proprietary IP. Name your method. Trademark the language. “I help you lose fat” is forgettable. “I run you through the Metabolic Reset Protocol” is referable. Referability is the cheapest client acquisition channel alive. 8. Use your losses. A reel titled “The month I made €400 and what I changed” will outperform a highlight reel every time. Vulnerability with a lesson at the end is the highest-trust content format that almost no one is consistently using. 9. Comments, story likes etc = cash. Every comment is a warm lead in public. Coaches who reply with depth, not just emojis, are running free sales conversations in front of thousands of observers, most of whom never comment but always watch.