The Two Things That Matter Most In A Pitch
š„ The Two Questions Every Great Investor Pitch Must Answer: āWhy Me?ā and āWhy Now?ā Great investors donāt back markets or ideas. They back founders with unique insight who are building in a moment when the world is finally ready to change. Think online grocery delivery during Covid, Was it attempted earlier? Many times. So why was then not the right time and Covid was? Thatās why your ability to answer āWhy Me?ā and āWhy Now?ā with precision determines whether your pitch captures the investor or not. š”Ā Why Me Major distinction here: āWhy Meā isnāt about your rĆ©sumĆ©. Itās about the lens through which you see the problemāa lens that no one else has. Your personal upbringing, your values and view of the world, your Aha moments and your failures all inform this unique lens. Itās your earned insightāthe thing you learned through years in the trenches, a career of pattern recognition, or a moment of frustration that turned into obsession. Itās the intersection of your experience, your network, and your conviction that lets you see the marketās blind spots before the market does. Thatās what investors are buying: your unfair advantage. If youāve spotted what others have missed, you must make them feel it: šļøĀ āNo one else could have seen this coming, because no one else lived what I lived.ā ā” Why Now Timing is everything. The world is full of right ideas built at the wrong time. āWhy Nowā is your opportunity to prove that the conditions for your insight to explode into adoption finally exist. That might be: - A new regulation that unlocks market access - A technology curve (AI, EV, biotech, etc.) finally reaching cost parity - A cultural shift in consumer behavior that makes old models obsolete The āwhy nowā makes it clear that waiting would mean missing the windowāfor you and for your investor. Show that this momentātodayāis the inflection point that your solution has been waiting for. šÆ The Founderās Edge The magic lies in connecting both questions: āBecause of who I am and what Iāve seen, Iām uniquely positioned to actā