Jason kicked off his 30-day cold plunge challenge Monday and we're bringing it into the community officially NOW. Whether you're starting from Day 1 today or catching up, it doesn't matter. The rules are simple: cold plunge every day for 30 days and document it. Here's Jason's Day 1 video to kick things off for you. https://www.youtube.com/shorts/hbbT-hHPWwA?si=qU0DHzBK-f125j-L How to participate: - Start your Day 1 whenever you're ready - Drop your daily check-ins in the comments below (or post in the community) - Tag it #ColdPlungeChallenge so we can track everyone The guys who started Monday are already 4 days in, where will you be in 30 days if you start today?

Next Monday (Feb 16), i'm letting 5 men sit in on our build-the-man call. This week's focus will be: Future self, defining your mission, vision, and values. It's one of my favorites. This is the week 2 of our 6-week program members are on, the men actively doing the work to transform their bodies, mindsets, businesses and lives. No watered-down "preview". The real thing. You'll be in the room with men who are executing, not just talking about it and you'll see exactly how we operate. If you've been wondering whether this is for you, stop wondering. Get in the room and find out. Comment "IN" below or DM me and i'll send the details First 5 serious men only.

This space is for each of you! You came in for a reason and I want to ensure we are supporting you to the fullest. Please share in the comments what you want to see more of and where you need support. We are changing things up and your voice matters!

The journey of a thousand miles begins with one step. What step will you take this week?

The first BUILD THE MAN live event of 2026 is happening in Scottsdale this April. This isn't a motivational seminar where you leave pumped up and return to the same patterns. This is complete life reconstruction for those who are done playing small. Two full days of direct access to the B.U.I.L.D. framework. Jason breaking down what it actually takes to become physically dominant, mentally unbreakable, and operating at your full potential. Alli bringing the relationship perspective most men are missing. Your ticket includes bringing your spouse or a friend. This is intimate. Limited spots. High impact. Comment "EVENT" below to book a call with Jason and secure your spot.