Reclaim’d didn’t “have a year.” It had five months of real-world pressure testing—and that matters more. Here’s the straight data, no fluff: $50,000 in revenue 62 jobs completed $800 average ticket Built without a full seasonal cycle Built while learning in public Built while breaking things If you annualize that blindly, you’ll lie to yourself. If you analyze it correctly, you’ll realize the foundation is solid. The Seasonality Smacked Us in the Mouth (Good) August was the best month. Momentum, demand, confidence. September was the worst. Not because the business “failed”—but because reality showed up: Summer ended. Holidays crept in. Decision-making slowed Booked jobs declined exactly when you’d expect them to December still closed $7,000, which tells me something important: The business doesn’t disappear. It compresses. Spring and summer aren’t a hope—they’re a pattern waiting to be exploited. Mistakes Were Made (On Purpose, If I’m Honest) Let’s get this out of the way: Bad hires happened I hire fast and fire faster. That saved me from long-term damage. Anyone who brags about “never hiring wrong” hasn’t hired enough. Pricing early jobs sucked Not because the market was wrong—because efficiency wasn’t there yet. 4-hour jobs turned into 5–6 Margins leaked quietly We paid for education in labor hours Systems worked… but weren’t sharp They held. They didn’t collapse. But “holding” isn’t the same as “clear.” That’s the difference between survival systems and scale systems. The Real Pivot: What We Actually Sell Here’s the moment the business grew up: Reclaim’d does not sell cleanouts. We sell relief. Relief from: Decision fatigue Shame about clutter Overwhelm “I’ll get to it someday” guilt The truck, the labor, the hauling—that’s just the delivery mechanism. Once that clicked, pricing started to make sense. The Pricing Shift That Had to Happen We’re changing the structure on purpose: Organizing = add-on Hauling = add-on Cleanout ≠ everything bundled by default

I just published a new course inside Skool that breaks down exactly how we price at Reclaim’d — no theory, no fluff, no “it depends.” This isn’t a junk removal pricing course. It’s how we protect margin, set expectations, and avoid getting wrecked by scope creep and indecision. If you’ve ever: - Underbid a job and felt it halfway through - Included “just one more thing” and regretted it - Had a client hijack the timeline - Felt weird charging what the job actually deserved This course is for you. It covers: - Why we don’t price by volume - What our base price actually includes (and doesn’t) - How add-ons really work - How client behavior affects pricing - The exact numbers we use - Scripts so you don’t sound apologetic This is the pricing system we built by getting burned first — so you don’t have to. Go through it. Apply it. Stop guessing. Clear pricing = better jobs, better crews, and a business that actually scales.