In 1815, every trader on the London Stock Exchange had access to the same information about Waterloo. They were brilliant. Experienced. Well-resourced. They were all wrong. One man saw what the room couldn't — not because he was smarter, but because he had a framework the others didn't. I spent the last few months building that framework for the AI revolution. The Physics of Asymmetry — 13 laws governing how entire industries invert, who captures the value, and why the experts are usually the last to see it coming. 55,000 words. Full audiobook. Free. Not a blog post. Not a PDF. A full digital reading experience you can read and listen to simultaneously. This is the playbook I run my firm on. Now it's yours. Link in the comments below. The window's open, but it won't be for long.

Hey everybody. I put together a series of lead magnets connected by a single hub for a client recently and thought it might be valuable to whitewash it and create a boilerplate version for everyone to access and utilize it for their own business. This is a loveable template that has a few nifty features. I'll get to them in a moment, but first the breakdown. The main page is essentially a hub that contains five different lead magnet options. The first is a quiz funnel that produces a personalized report and can be attached to a follow-on booking page. The second is one of my favorites, and it is an AI-enabled scraping agent that collects website information and uses that to create a custom analysis and report that then can be fed into follow-on actions like a booking funnel. The third is a free training video. This is oftentimes used for people with courses to give a sample of their course or a video sales letter or a recorded webinar, etc. Very standard best practice in terms of opt-in page to video page to booking page or application is usually how that would go. The fourth is a book funnel. This is the place where you'd want to use an e-book field guide or something digital download to use it as a lead magnet. Attach the backend to a video so the pages go: 1. Opt-in page 2. Thank you page 3. Call to action to push you deeper down the funnel The last one is a very straightforward booking or call funnel. This is one that can be modularly integrated into any of the other funnels or used as a standalone funnel where you can place it in your Calendly or GHL calendar page for leads to book with you. In terms of out-of-the-box features, there's an admin section with a visual funnel builder that tracks analytics and allows you to mix and match the different funnels, as well as integrate directly with your GoHighLevel account. Leads that go through your lead magnets are placed in the relevant pipelines, and there are some nice out-of-the-box appearance changes that you can make. If you wanted to look like light mode, white, black, minimalist, etc., there are a few options that you can just quickly change.

We’re bringing back something we haven’t done in a while: a community deep work session. This is a simple experiment designed for one outcome: get meaningful work done—together. How it works (90 minutes total): - 0–10 min — Set the target. Everyone shares what they’re working on (one clear outcome). We lock the plan. - 10–85 min — Deep work (75 min). Timer starts. Everyone goes on mute. Heads down. No chatter. Pure execution. - 85–90 min — Rally + quick recap. What shipped? What moved? Any blockers to carry into next steps? Bring: - 1 priority task you can execute today (not “plan to plan”) - Whatever you need to stay locked in (water, notes, headphones) If you’ve been stuck, scattered, or spinning… this is your move. ✅ Comment “I’m in” below, then check the calendar and save the event so it’s locked in your schedule.

It’s easy to prescribe best practices. Harder to apply them to our own business with the same discipline. That’s what this async standup is for—taking our own medicine and using the community as reinforcement. CTA: Drop a like on the video and let me know you ran your daily standup (comment “Standup complete” + a ✅).

If you haven’t run your morning standup yet, now’s the time. Hit play, do it with me, and get your day locked in. When you’re done: drop a like on the video and comment “DONE ✅” below.