→ Teach something valuable → Prove you’ve done it → Repeat it consistently Do this long enough And you won’t have to chase leads. They’ll chase your calendar.

I’ve been running cold email for my agency (we help clients grow through YouTube content systems). I’m getting solid open rates (71%), but barely any replies or conversions just 1 booked call out of 146 sends. Tried multiple angles, personalization, and follow-ups… still feels like people open but don’t care enough to reply. What would you test next - copy, offer, or targeting? Any suggestions or patterns you’ve seen when open rates are good but reply rates stay low?

Post → hope for views → repeat. But YouTube isn’t social media It’s a library of trust. Every video you post either becomes: - A random tip that dies in a week, OR - An authority asset that works for years, bringing you clients while you sleep. - The difference? 👉 How you package it. At NextWave, we build what we call the Authority Flywheel™: - Authority Scripts™ that hold attention. - Trust-Layer Editing™ that positions you as the expert. - Curiosity Conversion Thumbnails™ that earn the click. - Put these together and your channel stops being “content.” It becomes a 24/7 client acquisition system. That’s the real power of YouTube. Not views. Not virality. Authority.

Here's what nobody talks about: 847 of them make $0 from YouTube. 127 make under $1,000/month. 23 make $1,000-$10,000/month. 3 make over $10,000/month. The "success" you see online is mostly fake. 🧵 The brutal truth about YouTube money 👇 1/ THE MATH DOESN'T ADD UP: YouTuber: "I make 6 figures from YouTube!" Reality check: - AdSense: $2,400/month (1M+ views needed) - Sponsorships: $500/video (if you're lucky) - Merch: $200/month (after costs) Total: $3,100/month = $37K/year Where's the other $60K+ coming from? 🤔 2/ THE REAL MONEY SOURCES: - Courses about YouTube: $50K+/month - Coaching programs: $30K+/month - Affiliate marketing: $20K+/month - Speaking fees: $10K+/event Notice the pattern? They make money TEACHING YouTube, not DOING YouTube. 3/ WHY THIS MATTERS: You're learning business strategy from people whose business model is teaching, not doing. It's like learning to swim from someone who only teaches swimming but never goes in the water. 4/ THE EXCEPTIONS (The real ones): - Business owners using YouTube for leads - Service providers building authority - Product companies driving sales - Consultants attracting high-ticket clients They don't talk about "YouTube success." They talk about business success. 5/ THE TAKEAWAY: Before following YouTube advice, ask: "What business does their YouTube support?" If the answer is "teaching YouTube," run. Find people who use YouTube to grow real businesses. That's where the actual valuable advice lives.

The clients who negotiate my price the hardest are usually the ones who: - Have the biggest budgets - Make the fastest decisions on everything else - Pay their vendors late - Complain about "expensive" $20 software Meanwhile, smaller businesses often just say "when do we start?" Price objections aren't always about money. 🤔