My #1 outreach is cold emails, here's why
Over the past months we have compared several outreach methods from running ads for my agency, posting on LinkedIn, cold calling, cold outreach on LinkedIn, and cold emails. LinkedIn is full of spam, people are tired of it. Reaching out on LinkedIn works but it's time consuming and usually doesn't lead to anything most of the time(from my experience). Cold Calling is probably the most time consuming and also the most soul crushing thing to do, unless you have a passion for it or have someone handling it for you. Here's the thing about cold emails. You don't need anything to get started, no experience. Just write a clear offer that provides a solution. Keep it short, less than 10 lines works good for me. "i'll automate X, save you Y hours” Know who you are messaging. You don't need a hyper personalized for every person, but don't blindly send the same email to everyone. What did wonders to me, was to put "Re:" in front of your email. It's a huge attention grabber. Running ads isn't for everyone, if you have experience & budget - go for it. So get started, send those cold emails out. Every, single, day. Here's a quick rundown of my favorite method to get clients: 1. Cold Emails 2. Content Marketing - takes time but exponential growth (TikTok, IG, LinkedIn) 3. Ads - Do this once you have a team and reputation