I've been attempting to get a solid feel for what my branding looks like, and I think my personal brand colors and font are going to be separate from my mail clubs. I want my mail club to be its own entity, outside of my personal brand/regular paintings. Simply because the vibes don't really match; my usual work leans more clean and professional with simple fonts and bright, refreshing colors... I want my mail club to be much warmer, playful and nostalgic. So here's what I've been working on!! Let me know what you think!

If you had an ideal amount of members to join your club, what would that number be? (you don't have to have a club to answer, we're dreaming here ✨)

Ok!!! So as you guys know....I'm starting a mail club!! YAYYYY and I'm sharing all those first intimidating steps of that process. So today let's talk about the very first one....coming up with the theme. Now you may think that's easy, the theme is 🥁---> I paint something and then send prints of that painting.... and that general concept is absolutely true BUT you then need to ask yourself, what will set me apart from the rest of the artists starting mail clubs? Why will people choose MINE? So let's go through my own thought process :) #1 It has to be original 🎨 Not only will this make you unique and intriguing to the buyer, but you also shouldn't copy a theme that's already preforming well for someone else, not only is this highly frowned upon in the art world but it will not be profitable. #2 It has to have low production costs 💸 My first thought to make my club intriguing was to just give people more than what everyone else does, a print, a bunch of stickers, a charm, a handwritten letter etc... but with the average cost of monthly mail clubs being $7 - $13 I would absolutely be losing money in the end. #3 It has to be sustainable for YOU 💌 SHOCKER you will have to pick a theme that you will enjoy creating in for MONTHS on end. You'll have to come up with endless ideas surround it. So for you, maybe that's a medium (e.g. watercolor, oil pastels, digital) Or it could be a subject matter (e.g. landscapes, character design, architecture) ORRRRR you can do what I notice preforms the highest a mix of the two (e.g. watercolor landscapes, digital character design, oil pastel architecture) That way people will know EXACTLY what they're signing up for and the probability of liking the product received in the mail is much higher. Turns out coming up with the idea isn't as easy as you'd think it is 😅 Comment if you thought this was helpful!!

There some new people in here yay!!!! I see most of you have come from VSA how fun!!! So I wanted to kind of update ya on what I'm planning for this skool community! So as much as I love the idea of a group chat for artists, to grab feedback, make friends and support each other, me and @Judy Lee were chatting and we came to the conclusion that you can make a welcoming space for artists while also having a little bit more of a specific theme... Sooooooo, and please lmk if you guys like this idea, I'm currently in the process of launching a monthly print club; As I'm sure you guys have noticed the popularity of Monthly Print/Mail clubs has skyrocketed! And as I'm started mine, I'd like to provide a place for artists to go for all things print club related, and take everyone through the nitty gritty details of launching one!!! What do you guys think?