Don’t have cold plunge? Doesn’t matter… watch the video to hear about this week’s challenge 💪🏼

Let's get to know each other. Introduce yourself and include: • Your name • Where you're from • A little bit about yourself • One big goal you want to accomplish in the next 12 months It could be completing your first Ironman, improving your fitness, growing your business, strengthening your mindset, or chasing a goal that's been on your heart for a long time.

I posted a video with 1 question on the screen: Are you showing up when no one is looking? After doing fifty Ironmans in fifty days, I learned that the cameras always catch the finish lines and never the work that made them possible. When nobody is watching, every rep is lonely, and every session has zero audience. But it’s these moments that take you to the finish line and where character is built. So here is your homework for the week: Do one hard thing today that nobody will ever see and don’t tell anyone. Just you, keeping a promise to yourself. This is the recipe for becoming someone you respect. P.S. Watch this reel for more motivation to do something hard without telling anyone.

Anyone doing a themed run or ride this year? Utah always has plenty. And this year, Halloween is on a Saturday, so it's on THE DAY!

I ran a 1:25:57 half marathon in training.What’s up?!