If out of leads who to market to?
So as some of you guys may know, I'm the only sales person in my company. I have yet to cold call since we are a small company and we don't have a data provider / I think we will have to follow some restrictions etc but I am open to doing so. I have messaged / emailed over 2x every single business finance company in the UK (around 800-1000). We sell software to help with their processes and we currently only market to business finance. Sales cycle can be anywhere from 1 day to 3 months. I am booking calls and making conversations but not seen much success in a few months. Do I need to be sending more outreach? PS: We are currently trying to market to the USA aswell and getting constant cold email campaigns Any tips help 🙏