@Alberto Riehl Hey Alberto, watched day 2 several times... fire. trying to wrap my head around the Google Keyword Planner where you were "frontrunning" NYL - I got everything except once you put in the lead form URL and it comes back with keywords - exactly how do you "get your ad" in front of them? Are you buying and using those keywords and it is advertising to them, are you somehow putting a pixel where you can retarget? I don't understand the logistics/mechanics of how you "get in front of them." You mentioned that "we have all their info and now we can get in front of them." How are you getting their info? I apologize if I am coming off a bit boomerish - I was born in 1961 - the tail-end of the boomer generation. 😜😎 Cheers