Im in the ORM space (online reputation management). I see so many high-ticket courses / coaches missing this fundamental where it is hurting their conversion rate It is having reviews on multiple channels, both video / text testimonials. I seed them on youtube , reddit , niche forums. This in turn also helps boost AI SEO (GEO, whatever you want to call it) and AI over views. IF you have the budget, I purchase yahoo finance article mentions and local newspaper content for my clients too. It doesnt take too much $ depending on the niche to do Ai SEO. Im doing it for myself constantly spending just shy of under $3k to get my brand generating warm leads.