# Google Ad Account Set Up *Please watch this video for more information:* ## 🧰 Pre-Launch Checklist Before building the campaign: - [ ] Confirm client website or landing page is live & functional - [ ] Collect business phone number & email for tracking - [ ] Define the primary campaign goal (calls, forms, purchases) - [ ] Confirm location targeting (city, radius, zip codes) - [ ] Get agreed daily budget - [ ] Verify access to Google Ads account - [ ] Verify access to Google Tag Manager (if applicable) - [ ] Confirm platform integration needs: Shopify / Go High Level / HubSpot / WooCommerce - [ ] Gather brand assets (logos, approved images, offers) - [ ] Request existing Google Analytics access (GA4) --- ## 📦 PART 1: Campaign Setup ### Step 1: Create Account - [ ] Go to [ads.google.com](https://ads.google.com/) - [ ] Click **Start Now** - [ ] Switch to **Expert Mode** (❌ Never use Smart Mode) --- ### Step 2: Create Campaign - [ ] Click **+ New Campaign** - [ ] Select **Leads** as campaign goal (or **Website Traffic** if specified) - [ ] Select **Search** campaign type - [ ] Name campaign using Adstra format: ``` nginx CopyEdit Client_Service_Location_MonthYear ``` Example: `ApexPlumbing_Emergency_CHI_Apr2025` --- ### Step 3: Configure Settings - **Networks:** - [ ] Uncheck *Search Partners* - [ ] Uncheck *Display Network* - **Location Targeting:** - [ ] Add service area (city, zip, or radius) - [ ] Under Location Options → - [ ] Select “Presence or regularly in” for target - [ ] Exclude “Presence in excluded areas” - **Languages:** - [ ] Select English (unless client specifies otherwise) - **Bidding:** - [ ] Select **Maximize Conversions** initially - [ ] Switch to **Target CPA** after 30+ conversions - **Budget:** - [ ] Set daily budget ($10–30/day for small accounts unless otherwise approved) --- ## 🔍 PART 2: Keyword Research - [ ] Open Google Keyword Planner (Tools & Settings → Planning → Keyword Planner)

Guys I’m cooking up some awesome stuff. Please share your thoughts below.. what else would you want to see? What are you looking forward to? Here’s what’s coming: 1. Automate the entire media buying and ad creation process. How to have AI script, idéate, create, upload, manage, report, and scale ads 2. How to automate content that’s not AI slop. See my Instagram @ropewrites.. all the carousel reels, threads, long form linked, email newsletters, reels etc were made, idéated, scripted, and posted by AI. I scheduled content for the next three months in 1 hour. No AI slop. All contextual to me, my customer, and what’s working in content now 3. How to automate customer support completely. We get 30 new tickets per day. AI handles 95% of them. Even sends refunds. It hands off the 5% to a team member. 4. How to create software applications to manage and onboard clients. Imagine having a branded portal for your clients? I will show you how we did it.. And much more! Excited to get these out to you guys. Things are changing, fast. Let’s do our best not to get left behind. Let me know.. is this the type of stuff you guys want to see?

Trying to join the call right now. March 11th at 2 p.m. Just sitting in the waiting room...

Hi Everyone! For the past 18 days, I've been running ads for a client who provides a cutting-edge system designed for large buildings, particularly those with more than 100 toilets. This innovative solution helps prevent water leaks and significantly reduces water bill expenses. Our current focus is on targeting assisted living facilities. To give you more context, here’s a Loom video. Can you share any insights on how to optimize my campaign? https://www.awesomescreenshot.com/video/47918502?key=dc7214be79572a7519aba68f68b511d8

I´ve launched a campaign with 9 ads, with broad targeting for USA, then shifted to Florida, with a budget of $50 per day. It didn´t spend anything in 6 days. Could you help me figure out what might be the issue?