I’ve been hustling at my job for 13 years. Burning up in the summer. Freezing in the winter. Boss waking me up in the middle of the night for another emergency. I’m over it. One thing my job taught me is how to work hard. And I carried that into my online business. What hard work looked like for me online was more clients. More calls. More income streams. More late nights after my 9 to 5. Waking up at 5am to work on client projects before my day job. Coming home, eating dinner, getting back to building “freedom” Never taking weekends off because I had to catch up. A real hustle. And you know what I had to show for it? Burnout. A few extra thousand in the bank. And zero freedom. I was exhausted. My boss still controlled my weekdays. My clients controlled my nights and weekends. The freedom I was sold on? I wasn’t building that at all. I was building multiple prisons. I didn’t even realize how bad it was until my son’s first birthday. The entire day I was distracted. Because I had a sales call scheduled with Mindvalley at 1 AM (Different time zones). That was the only time that worked for them. So I said yes. So while my son smashed his birthday cake I was in my head rehearsing my pitch worried about the call. I wasn’t giving him my full attention. I was thinking about a client on the other side of the world. That night, after everyone went to bed, I stayed up and jumped on the call at 1 AM. I told them all about it. They were not impressed. I finally realized after the call I’m not chasing freedom. This is a different kind of prison. That moment broke something in me. Right when I was ready to quit everything, I stumbled across someone who showed me there’s a different way. A way where you work less but make more. Where you choose who gets to work with you instead of begging for clients. Where you can generate $5k, $10k, even $25k+ paydays without adding more hours to your week. I’m doing it right now… even though I’m just a burned out regular dude with a wife and 2 young kids.

I've noticed something in the group's I'm in... People who are trying to get info are going into interrogation mode. Asking question after question to get information while digging for their prospects pain points but this gives away that you want something, opening the kimono way too early! There's FBI and CIA negotiation techniques that I learned from Chris Voss and Chase Hughes classes and I thought I'd share some techniques I've learned real quick. The big one... Stop asking so many questions. That's not how we naturally speak. Make statements that get people to open up, like your chatting with your BFF. So instead of asking, "How are your conversion rates?" You can say, " Wow! You must have insane conversion rates!" One, a question is intrusive and you'll likely get resistance because you're being nosey. The other a statement, which bypasses their psychological defenses and gets them to brag or admit their conversions suck harder than a hoover. This brings us to what Chris calls labels. Saying, seems like, sounds like, feels like, you must etc at the beginning of a statement makes people feel understood and comfortable and gets them to open up. Sounds like you're conversion rates are really great! Another thing is stop going for Yes... Get them to say No, while agreeing. For example, instead of saying would you want to do a test and see if XYZ would work? Say this instead... Based on what you're saying you've had XYZ come up... Would it be crazy to do a little test where I would do ABC for you? The second gets a No answer but when they say no they're agreeing and people are a lot more likely to say no, than yes, so let them say no while agreeing to your proposal. I know this is a lot, feel free to ask questions in the comments and I'll help if I can.

I don't know if I was home. I don't know if I was at work. I don't know if I was in the basement on a Zoom call with a client. I just... don't remember. My son Nolan is such a light in my life. The kid who laughs at everything I do. Who runs to the door when I come home. My wife probably told me. I probably told him "that's awesome bud" while staring at my phone putting out whatever fire needed putting out that day. The worst part is that I DO remember Kaden's first steps (My son Kaden is Nolan's older brother). Every detail. It was New Year’s Day 2023. Sitting in the living room. My hands under his armpits. Telling him “ready set go” and gently pulling my hands away. Him taking 7 wobbly steps toward my wife before he fell into her arms. I was there. We recorded it. I sent it to my parents and in laws. But a year later with Nolan? Nothing. That's when I knew I was broken. Not that I missed it (maybe I did, maybe I didn't). But that I was so tired, so fried, so burned out from the 9-5 grind and "building my business" on the side that I can't even tell you if I was there for my son's milestone. Physically present. But mentally cooked. You know who never missed their kids stuff? My boss. He'll leave at noon on a Tuesday, no explanation needed. Meanwhile I'm answering his "quick questions" at dinner, eating lunch while I drive from one job to the next, and wondering how I became the dad who can't remember. This won’t be my story anymore. And if you're half present for the things that matter most because you're too exhausted to actually BE there... It shouldn't be yours either. Monday I told you I found a different way. I'm going to show you what that looks like... and why it's nothing like what you've been taught. Because I'll be damned if I miss another milestone.