Hi lovely members, I’ve got a short but powerful new training and resource for you. In this video I break down: 1. Why advertising your Skool community directly almost never works at scale 2. The type of offer people will join your entire membership just to get 3. Why your smallest thing has more pull than your biggest course 4. How one offer inside my community started a growth loop that hasn't stopped Here’s the video guide. Drop a 🔥 if you're watching and let me know if you’ve got any questions 🤗

Hi there, In 10 days, the next round of the AI in Coaching Certification starts. February 23rd. You can secure your spot here by joining the AI Coach Growth Club as a VIP member: https://www.skool.com/self/plans I want to tell you why I think this matters so much. When I first started using AI, I thought I was killing it. I was using it to brainstorm. As a sounding board. To write faster. And honestly, compared to most people around me, I was ahead. But then I started going deeper. I started managing my context properly. Documenting my workflows. Investing in the paid tools. Actually organizing my data so the AI could properly work with something instead of starting from scratch every single time. And I realized the distance between where I was and where I had been was enormous. I thought I was at 80%. I was maybe at 12%. When Lara Young invited me to co-create this certification and I got to work closely with the first cohort, that same gap showed up. Coaches, educators, creators who were smart and capable and doing meaningful work. But they had no or not enough of a system for their data. No vision for how AI fits into their business. No workflows. They were starting a new chat every single time and wondering why the results felt inconsistent. I could see how many work with AI behind the scenes. And it is less efficient, effective and ethical (yes... privacy, safety, a lot of important things just got missed) than they think. And it is exactly what we built this certification to solve. Here is what you are walking into for $777: - The AI in Coaching Certification is ICF accredited with 40 Continuing Coach Education credits. That alone makes it one of the very few programs in the world where you can learn AI integration and have it count toward your professional development with the International Coaching Federation. - There are 8 core modules. AI foundations, so you understand how these tools actually work. Ethical, ICF-aligned practices, so you know how to protect your clients and your integrity. AI-enhanced coaching skills. Building an AI-empowered business. And the future of human-AI collaboration. Plus advanced modules on prompt engineering, real-world simulations, and developing your own signature coaching model.