Us vs Them Angle & How It Can Boost Engagement & Increase Conversions
Happy Sunday AdVenture Fam! Hope everyone is having an excellent weekend. I want to touch on a small but POWERFUL angle that you can use in your ad copy that will Boost Engagement & Increase Conversions. Remember that engagement should be the KEY and GOAL of ALL ads that you are running on any social media platform. Why? Because that's the whole point of social media. Engagement. Yet, so many ads that are ran by businesses on Facebook are missing opportunity by not responding to those who are interested in the offer being presented in the ad. Strange right but here is something to think about the next time you are trying to come up with something new. 'Us vs Them' In the two images below, you will see this angle/approach being used. If you think about how people react, they will either defend and protect what they know to be true. Someone once said "Give them something they hate." That is where Us Vs Them comes into play. So how do you stir people's emotions and get them to take the action? That can be comment, click on the ad, tag someone and so one. In the case of the two ads below, people will either defend their Chucks or Hokas or they will click on the link to learn WHY they should ditch their Chucks or Hokas and buy Flus Footwear. Us Vs Them is a powerful way to get people's attention especially if it is going against the STATUS QUO. Try it out. What do you think?