I run a small family and friends syndication - people in my network. You talked about going to family offices and financial investors... How did that change happen? Did you network with people running those or just pitch to them? I have had similar issues with friends who are familiar with PPM's and private investment - they can't grasp the simplicity of land and are more interested in my lack of KPI's to compare to other investments. Seems to me like the high returns = red flags, that they just don't trust when comparing to other investments.