I was recently contacted by a real estate agency looking to integrate AI more deeply into their operations. To show them the possibilities, I ran a pilot project where I created a fully autonomous AI employee named Emma. Meet Emma: The AI Real Estate Specialist Emma isn't just a backend tool; she is a public-facing personality with her own social media presence on LinkedIn, Instagram, and TikTok. Here is how she was built and how she operates: - Visual Identity: Her professional headshots and lifestyle images were generated using the Nano Banana model to ensure a consistent, high-quality appearance. - Video Content: Her video reels are produced using Veo, allowing her to "walk through" properties or share market updates. We then use TikTok’s native tools for captions and trending audio. - Interactive Ecosystem: Behind the scenes, Emma is connected to a custom system where clients can chat with her directly. She can browse active listings in real-time and help users find specific properties. They can chat on the website, instagram, tiktok, email and linkedin. - Specialized Agents: Within her interface, users can toggle between different "modes" or sub-agents depending on their goals, such as an Investment Analyst for ROI calculations or a Relocation Scout for finding specific apartment types. Rather than hiding the fact that she is AI, we decided to be completely transparent. Emma is marketed as a "Digital Associate," offering 24/7 availability that no human agent could match. What do you think about this direction? Do you believe there is a unique value in being "AI-forward" and showing the world that the assistant is digital, rather than trying to make it pass as a human?

To the masters of automation, so bright, making workflows efficient and right! May 2026 bring projects that shine, with AI solutions truly divine.

Oh man, I needed this win. 😅 WIN: After-hours AI routing system finally LIVE for a real restoration company 🎉 I’ve been in the trenches for MONTHS trying to get a real production call-routing system working for a national restoration company … and tonight it finally passed a full live test end-to-end. 🙌 What I just shipped: An after-hours emergency routing system where: - A Retell AI agent answers the emergency line - Collects caller info + ZIP code - Calls a custom tool that hits a Relay.app webhook - Relay talks to multiple Google Sheets to figure out: Is this weeknight vs weekend? Who’s on call (PC vs PM)? Which region (East vs West)? - - Relay sends back the exact human + phone number - Retell does a warm transfer straight to the on-call person I tested it live and the call actually rang the correct on-call contact. No manual fix, no “almost there”. It worked. 😭🔥 Why this feels huge: - I almost abandoned this because I hit so many walls. - Claude’s rate limits + weird errors slowed me down hard. I ended up abounding Claude and using Chat GPT and it did fantastic. AND NO STUPID RATE LiMITS! - I kept breaking little pieces in Relay — path logic, JS step outputs, missing fields, you name it. - There were plenty of “I’m going to shut this all down” moments. But I stuck with it, untangled the logic one step at a time, and now: - Retell + Relay + Google Sheets are working as a real, revenue-generating system - The business now has a 24/7 emergency line that routes intelligently instead of burning out staff - I have a repeatable pattern I can clone for other service businesses (restoration, HVAC, plumbing, etc.) I just wanted to share this because it’s one of those “this is actually running in the real world now” milestones that’s easy to skip past and move on from. If you’re stuck in the middle of a gnarly build: keep going. Your future “live test passed” moment is ridiculously satisfying. 💪 What’s a recent win you’ve had, even if it felt small at the time?

Happy New Years from Australia! Wishing everyone the best for 2026, let's crush it 💪 Drop some new years GIFS down below 👇

@Dusan Vukoje has won the US$100 & consultation call from the testimonial survey from a few weeks ago. Thanks to everyone who helped submit a testimonial for the community. If you're still interested in submitting one, you can do so here: https://senja.io/p/inflate/r/uF799E Cheers! Brendan