@Mathias Szegedi Its a classic marketing funnel. TOFU, MOFU, BOFU are just stages of the funnel. Top of the Funnel, Middle of the Funnel, Bottom of the Funnel. Think of a fitness coach: at TOFU, they post free tips like “how to stay active at work” to grab attention. At MOFU, they share a free workout plan or guide to build trust. And at BOFU, they invite people to book a 1-on-1 coaching session or join a paid program.