What's up, ACL family!! I just wanted to check in and see how everyone's doing! Let me know in the comments how you're feeling and what you've been up to!!

Quentin Gause was told he would never make it to college. He had a learning disability. The school system basically wrote him off. He went on to play in the NFL, build multiple companies, finish with a 4.0 GPA, and write a book about purpose. He came into the ACL Lab last week and gave everything he had for over an hour. No fluff. Just real talk about who you are, what you're building, and whether the way you're moving right now actually lines up with where you're trying to go. The replay is in the classroom now. Go watch it. [LINK TO REPLAY]

https://www.skool.com/athletecreatorlab/calendar?eid=f125cbf282c24e8aab21f1a254359ecc

What is my message. What is my why. What is my story. What is my business. What is my offer. Christian calls it MWSBO, and in this clip, he breaks down why brands are not just buying your followers. They are buying whether or not they resonate with who you actually are. Watch it. [LINK TO FULL REPLAY]

Watch this clip. Christian breaks down exactly how someone goes from never hearing your name to paying you. This is the part most athletes skip, and it is why the deals never stick. [LINK TO FULL REPLAY]