I call our new outreach system “Supercharged Cold Outreach” for a reason. Because we don’t focus on one channel… it's a few of them stacked on the SAME person, so the coffee date becomes inevitable. FIRST… We automate LinkedIn. The system builds your audience, adds new connections, and starts real conversations for you automatically with your ideal ICP. That alone is a huge gamechanger. But the real beauty happens AFTER you're chatting and building a bit of rapport. That's where you've got two routes: Route A (the cost-saving one): hit the "GET CELL PHONE" button inside Topa and it finds their PERSONAL mobile. You ring 'em… "Hey, we've been chatting on LinkedIn, thought it'd be easier to have a quick call"… and then book the coffee date. It takes balls but if you’re hungry, this is the FASTEST way to book calls. Route B (the heavy hitter): use Topa to enrich their data… get their physical address… and send 'em a locked gift in the mail. This is the lumpy mail approach we've been using to book meetings with $10 to $50 million a year businesses, and it's working like gangbusters. And here's WHY Route B hits so hard… By the time that gift lands… they already KNOW you from LinkedIn. They're starting to like you, maybe even trust you. Your name isn't cold anymore. THEN a well-thought-out gift shows up that's genuinely valuable to them. That's reciprocity, straight out of Robert Cialdini's book Influence. At that stage the prospect is 100x more likely to book a call with you. Compare that to a cold DM, cold call or cold email… all dead easy to ignore. Combine the channels on the SAME person and you max out your chances of booking a coffee date with your Dream 100. And because we all know the money's in the follow up… This gives us UNLIMITED options to follow up - across every channel… with case studies, testimonials, more info… Until they book a coffee date or tell us to f off lol If you want to supercharge your cold outreach… So you can book more coffee dates and land bigger deals…

SUBniching is the key to bigger response rates in cold outreach. Earlier this year, we tested Home Services. Huge niche. LOTS of SUB niches. We narrowed down on Windows & Doors. Sent about 20 bottles… all to firms doing between £5m - £50m. 5 replied - giving us a 25% response rate (all CEOs & Sales Directors) We ended up switching to the Adventure Park niche and paused the campaigns… But I think we coulda landed a bunch of juicy clients in this space. Why am I telling ya this? Well, the letter we wrote was pretty nifty, specific to W&D folks - hitting on their pain points and pitching our solutions that solve them It worked off a simple structure that can easily be templated… reworked for any niche you’re targeting. If you want a copy of this letter… Comment “LETTER” we’ll shoot it over to ya so you can MODEL it. (Keyword: Model lol, please don’t swipe word for word) Dan

Someone gets your connection request on LinkedIn. Before they accept… before they reply… before they even CONSIDER talking to you… Most of them do ONE thing. They click your profile. And what do they see? "Strategic business advisor | Driving growth and transformation" …a LinkedIn template from 2019 that sounds like literally everyone else. They bounce in seconds. Now multiply that by the 15-20 connection requests Topa is sending into your niche EVERY day. That's 15-20 chances for the right person to land on your profile and think "this person is talking directly to me." Or 15-20 chances to get ignored because your profile reads like a resume nobody asked for. A weak profile is actively BURNING the outreach before it even starts. Fix the profile FIRST… THEN let Topa do the planting. Which is why we're doing something we've never done before (and probably won't do again). Jack Goddard… one of our superstar students… ran a 6-Week LinkedIn Sprint last year, and he gave away a bunch of AI tools inside it. His Profile Optimiser was the one everyone lost their minds over. Built on his M.I.R.R.O.R. system… it’s a 41 page doc + two AI assistants you paste into ChatGPT or Claude… answer a bunch of questions… and in about 30 minutes it rebuilds your headline, banner and About section. It nails your ICP language so you speak SPECIFICALLY to attract your perfect prospect. And… 👉🏻 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗧𝗼𝗽𝗮 𝘁𝗼𝗱𝗮𝘆 (𝗼𝗿 𝗶𝗳 𝘆𝗼𝘂'𝘃𝗲 𝗔𝗟𝗥𝗘𝗔𝗗𝗬 𝘀𝗶𝗴𝗻𝗲𝗱 𝘂𝗽), 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗝𝗮𝗰𝗸'𝘀 𝗔𝗜 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗙𝗥𝗘𝗘. PLUS: 𝗠𝘆 𝘁𝗲𝗮𝗺 𝘄𝗶𝗹𝗹 𝗿𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗱𝗶𝗿𝗲𝗰𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸, 𝘀𝗼 𝗶𝘁'𝘀 𝗱𝗶𝗮𝗹𝗹𝗲𝗱 𝗶𝗻 𝗕𝗘𝗙𝗢𝗥𝗘 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗼𝘂𝘁. This is ONLY available while we're promoting Topa. We won't be doing it again, because personally reviewing profiles is intensive for us… and we may cap it if too many people want in lol. If you're ready to turn your profile into something that actually books meetings instead of getting skipped… Comment "𝗣𝗥𝗢𝗙𝗜𝗟𝗘" and we'll get the deets to ya.

If you’ve ever tried to use LinkedIn you’ll know its great at FINDING strong leads. The big, juicy, $250K - $1M deals are there. The decision-makers are there. In Sales Nav you can filter by industry, revenue, location… and within seconds you're staring at your PERFECT prospect. It gets you salivating. And then… that's kinda where LinkedIn leaves you. Because it doesn't help you actually CONNECT with those people. You're on your own growing your network one request at a time. It doesn't help you START conversations either. Just gifts you some InMails and then says good luck. And the ACTUAL contact info you need? Their mobile, their email… LinkedIn keeps that to itself. So you're paying about $100 a month for the privilege of window shopping. Nose pressed against the glass… everyone you wanna talk to right there on the other side… And no way through the door. This is a deal killer! So when we built our cold outreach tool… We knew we wanted access to everything LinkedIn can do… And MORE. Things like… Sending connection requests FOR us, every single day, so our network grows while we're doing literally anything else. OPENING conversations for us with an automated message sequence… then hand us the replies so we can take over and seal the deal. And we DEFINITELY want it to find mobile numbers and physical addresses so we can follow up over and over. And if it could do ALL of this cheaper, big win :-) Johnny had his work cut out. But he has pulled it off 🥳 Because Topa does all the above. And it does it pretty freaking well. Our 1-2-3 Handraiser automated sequence is getting a 25% response rate. The Topa database is north of 350M+ contacts (almost all of LinkedIn)... Fully searchable… with filters that are easier to navigate and use than Sales Nav… And we have about 70% mobile coverage for all of ‘em. Every member ALSO gets 10,000 downloads a month so you can pull their mobiles, emails and addresses. Thats a LOT. More than most peeps ever need, but its there if you wanna go ham.

The ANTI-AI way to land high profile clients is working better than anything else… Dan here… Most peeps wanna figure out how to automate client acquisition with AI. Across the “Big 4” channels… Email, LinkedIn, FB, IG. And look… it's not a dumb move. AI makes outreach faster, cheaper, and easier to scale. The problem? When things are EASY… EVERYONE does it So now every decision-maker… At any $10M+ company… …is fielding 40 AI-generated pitches before lunch. LinkedIn DMs have become a warzone of "quick question" openers that all sound like the same robot wrote them. We need to stand out! So here's where my head's at half way thru 2026: Instead of trying to out-automate everyone on the channels they're ALL spamming… What if ya just showed up on the ONE channel nobody's using? A physical package that lands on their actual desk. Not their inbox… their DESK. Where there's no spam filter, no "mark as read," no algorithm deciding whether they see it. It's sitting there next to their coffee and they are COMPELLED to open it (who doesn’t like receiving packages) We've been testing this with adventure parks… 70 bottles sent, 20 coffee dates booked… 5 closed… about 10 more in the pipeline about to come in. Even if we end up with 10 clients off of 70 outreach messages… that hit rate is BONKERS We will clean up and its not even close I'm not saying digital outreach is dead (not yet anyway) I just think the SMARTEST play right now… Is ZIGGING when everyone’s ZAGGING. Direct mail is the way. Anyway that's what we’re going all in on and why this group exists - so we can crush this together, land WHALE clients and set off into the sunset with our millions You in?? Dan P.S There IS a right way to use AI in outreach… But it’s not automating the outreach. Can ya guess what AI is GREAT for in the client acquisition process?