Find his Free Skool Community - https://www.skool.com/seo-and-digital-marketing Find his Skool Tag - @Paul Easton Key Takeaways - SEO is a long-term strategy requiring understanding of the "game" and proper expectation setting - Balance keyword research, content, technical optimization, and link building - Leverage free tools like Search Console, GA4, and Google Business Profile - Utilize AI for content creation while maintaining author voice and providing value Topics Paul's Background and Approach - 20+ years experience, e-commerce to agency - Focuses on practical, tested strategies over theory - Builds trust by providing upfront value, playing the "long game" Understanding SEO Fundamentals - Know the "rules of the game" - SEO differs from other marketing - Set proper expectations - SEO is long-term, not a quick fix - Benchmark starting point with free tools like Search Console, GA4 - Ensure website optimized for conversions, not just rankings Content Strategy - Mix AI and personal voice for efficient, quality content - Otter.ai for voice-to-text, ChatGPT for refinement/optimization - Focus on value and originality over mass production

I’m Iqra! I’m a digital marketer who loves helping businesses grow through creative strategies and meaningful connections. Whether generating quality leads, boosting SEO, or launching successful campaigns, I love sharing insights and learning from community members. Let’s collaborate and support each other’s growth!