Let’s talk about target audience, because this is where a lot of marketing starts to feel frustrating. Most people don’t actually have a consistency problem. They’re showing up, posting, talking about what they do. The real issue is that the message is landing in front of people who aren’t ready or aren’t the right fit, so it feels like you’re doing all this work and nothing’s coming back. When people hear “know your audience,” they usually think demographics. Age, gender, location. That stuff matters a little, but it’s not what moves the needle. What really matters is understanding what your people are dealing with in their real life. What’s already bothering them. What they complain about casually. What they Google when no one’s watching. Most people don’t search for solutions, they search for symptoms. That’s why someone can read your content, nod along, and still not take action. You’re answering a question they haven’t asked yet. This is also why visibility alone doesn’t equal results. You can be seen by thousands of people and still feel invisible if the right people don’t recognize themselves in what you’re saying. Good marketing isn’t about convincing people they need you. It’s about making the right person feel like, “Oh… this is for me.” When that happens, trust builds naturally and the education starts to land. A simple way to check this: when someone reads your post, do they feel seen? Or do they feel like they’re watching from the outside? If you get clear on who you’re really talking to, everything else, content, platforms, even consistency, gets easier. So, when you’re creating content, who do you picture reading it?

One of the biggest reasons good businesses struggle isn’t because their product or service is bad, it’s because people don’t know they exist. Visibility simply means: are the right people seeing you? You can have the best offer in the world, but if no one sees it, nothing happens. Think about how you discover new businesses: - You see a post a few times - Someone mentions them - You search on Google - You click a website That’s visibility at work. A common mistake is trying to be everywhere at once, Instagram, TikTok, email, ads, everything, and then burning out. Visibility doesn’t mean “be everywhere.” It means show up consistently where your audience already is. Another thing people miss: visibility isn’t just about posting. It's also about being easy to find when someone goes looking for you. That’s where things like Google, websites, and clear profiles matter. Most customers don’t buy the first time they see you. They notice you, disappear, see you again, then come back when they’re ready. Visibility creates familiarity, and familiarity builds trust. SO: - Where do most people currently find your business? - And where should they be finding you? Drop your thoughts below. Let’s talk.

No matter what kind of business you run, service, product, online, local, having a website quietly does a LOT of work for you. First, credibility. Think about the last time you discovered a business on social media. One of the first things you probably did was: “Let me check their website.” A website instantly makes a business feel more real, more established, and more trustworthy. Even a simple one can change how people perceive you. Second, being easy to find. Your customers don’t have to be in the same city (or even country) as you. A website allows people to find you anytime, anywhere, even while you’re asleep. Instead of explaining what you do over and over in DMs, you can just send a link. Third, staying connected with customers. With a website, you can run newsletters, share updates, announce new products, or even just check in with your audience. It’s like having a direct line to people who already care about your business, no algorithms involved. Now, if you already have a website, this part matters. Having a website alone isn’t enough. It needs optimization. When a website is optimised: - It has a better chance of ranking on Google - People can actually find it when they search - It brings in traffic without you chasing customers And speed matters more than most people think. We’ve all clicked a site that took forever to load… and closed it after a few seconds. Most customers won’t wait. A slow website quietly loses you sales and trust. This isn’t about having the “perfect” website, it’s about having one that works for your business and your customers. If there’s anything you’d like to add, agree or disagree with, or if you have questions about websites in general, drop a comment. Let’s learn from each other.