A lifestyle business is an enterprise built with the explicit goal of generating a sustainable income stream that supports the founders' desired personal lifestyle, prioritizing freedom, flexibility, and passion over aggressive growth or maximizing shareholder value. It is a venture where the founder remains the central operator, leveraging technology and automation to decouple income from time, allowing for pursuits like remote work from anywhere in the world, flexible working hours, or reduced workweeks. The ultimate "profit" of a lifestyle business is not just financial, but a richer, more autonomous way of living