While reviewing the TechCognify website, I noticed something interesting. The entire site was fast ⚡—except the reviews section, which was taking 10–15 seconds to load. Since the frontend was already optimized with Next.js, this immediately pointed to a backend-level bottleneck, not a UI issue. On inspecting the api/reviews endpoint, the root cause became clear: Images were being stored and served directly from the database, instead of an optimized media delivery service. This led to: - Heavy API payloads - Slow response times - A degraded user experience Fix:I refactored the media flow and moved image storage to an optimized external service. Outcome:Instant load times for reviews and consistent performance across the site. Key takeaway:Performance issues often aren’t visible in the UI.They’re the result of early architectural decisions, especially around media and data handling. Frontend optimization helps.Backend decisions define scale. #NextJS #WebPerformance #BackendEngineering #SoftwareArchitecture #TechCognify

Hello everyone! I recently attended an AI Baithak session at Innovesta Islamabad with Irfan Malik and Hisham. It was an interactive discussion session—absolutely enlightening! As an entrepreneur, I learned invaluable lessons and wanted to share my key takeaways. 1. Focus on YOUR Journey "Don't worry about others, focus on your own work." Stop comparing yourself with others on LinkedIn. Your journey is unique. Focus on building yourself, your skills, and your business. Consistency beats comparison. 2. Understand Your Team Not all team members are the same. Understand what drives each person: - Leadership-driven: Want to become tech leaders - Job-focused: Looking for financial stability - Skills development: Want to improve capabilities - Security-conscious: Concerned about job security Treat each team member differently based on their motivations. 3. Strategic Hiring Before hiring any resource, ensure you have: - Business analysis of the client - Strong backup plan if they quit suddenly - Domain knowledge of their field Don't hire just because you got a project. Hire strategically. 4. Winning on Upwork Always bid with a SOLUTION to the problem: - Show the solution, not just skills - Include portfolio links of similar work - Keep it focused with no extra details - Make your portfolio strong enough that clients trust you immediately 5. AI as Your Personal Mentor Feed your AI assistant your daily journal and ideas regularly. Over time, it becomes your expert teacher, helping you: - Validate business ideas - Create tailored business plans - Generate strategies for your situation 6. Four Pillars of a Successful Software House First Pillar: Invest in your skills—be technically competentSecond Pillar: Reinvest revenue back into the companyThird Pillar: Build a product for passive incomeFourth Pillar: Hire a competent team only after the first three are solid Immense gratitude to Irfan Malik and Hisham for these invaluable insights. Wishing success to all entrepreneurs!

Hello everyone 👋 I’m Ibrahim Bajwa, a software engineer and founder working on building a software house. I currently collaborate remotely with UK clients along with my team. My core expertise is in web development (MERN | Next.js, React, Tailwind, MongoDB, PostgreSQL), and I also actively work with and explore machine learning and deep learning, applying these concepts in practical projects and problem-solving scenarios. I’m excited to connect with like-minded professionals, exchange insights, and contribute meaningfully to the community. My Github link: https://github.com/IbrahimBajwa313 Visit my company profile https://www.techcognify.com/

Hackathons aren’t just for pros. Even beginners can join, learn, and network. Highly recommend trying one! Maybe we should orginize one here on the community. What do you think?