Share a photo of a candle you created or designed, and introduce yourself! I’d love to know what brought you here, and what you’re wanting to learn!

With smart phones, it’s easy to shoot your products and use those shots for your website and social media. But, there is no comparison to professional photos! If you can, hire a professional PRODUCT photographer to shoot your products clean, white background. You can then add your own photos you take outside, with props, on a table, mantle or dresser. Product shots and “lifestyle” shots are 2 different things. And they both serve a purpose. The product shots show exactly what the product is, what it looks like. The lifestyle shots tell a story of how the product will make someone feel. They’re emotional. Here are 2 examples. Can you tell which one was professional, in studio? And which was from my phone?

This is what it looked like, prepping the 3,700 orders I sold with one Today Show appearance./flash sale. Ask me anything! This Skool is your gateway to candle or product success! Consider a one on one with me to go over your specific needs. I believe in you! Warmly, ianthe

Every time you change a scent or vessel, you need to have the ideal wick for that combination! The wrong wick size is the biggest problem in candles. Having the right size wick will make the candles safer, burn cleaner and longer. There is no short cut for this part. I know it’s not fun to wick test and often seems like you’ll never get it perfect. Perfect isn’t the goal! It’s about the hot throw, (how it smells when lit), the amount of heat the vessel takes when the candle has been burning more than 2 hours, and how quickly and evenly it burns. How do you feel about this part? On a scale of 1-10 1 being, “I don’t even try!” 10 being “my wicks are ideal for every candle size/scent”