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12d •
CTV
I'm seeing more and more people turn to CTV these days for PPC media buying. User intent on CTV seems to be much higher, as the premium TV channels already hold a level of trust with users. Having access to dozens of CTV channels, I would love to chat to anyone or show them the options for CTV targeting, channels etc. 📺🍿
0 likes • 12d
You can segment by using a different DID for each channel or audience set. It used to be a branding game but it's perfect for PPC these days. There are pixels you can implement if you own a website and want to drive users to that site, it will show you the users which came to your site from the TV ad. But Pay Per Call is winning in my eyes
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