I wrote a spec ad for a brand called Hydronate. This is my first time creating a static ad, writing primary text, and all that stuff, so I would like some critique on it. And also writing my first brief, so I would like some critique on that. Here it is: https://docs.google.com/document/d/11w7nUwGiViUuSTz0Y0mMLUmUwbX-lTMwVexsLIphfYg/edit?usp=sharing I also learned a lot just from this first ad. One is the importance of understanding the product. I had to tweak and rewrite about 4 times because I didn't fully understand the product. From general research when I was looking for ideas, I also realized how brands can just switch hooks and leave the rest of the ad the same, even for UGC content, and that was kind of cool to learn.